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We ship around the world from the United States via USPS and DHL.

For European customers, we offer our best selling shirts shipped directly from the Netherlands. (No shipping delays, unexpected duties, or customs clearance charges.)

Free Shipping, Free Returns

Free Ground Shipping

Have a return or exchange? Simple!
A free prepaid UPS return shipping label is included in every order

International Shipping Flat Rates

USPS First Class Mail (15 to 30 days) for $10 on orders over $150

DHL Express (3 to 6 days) for $35 on orders over $150

Delivery Time in Business Days

More shipping information here

Care Instructions


When necessary, we recommend taking your shirt to the dry cleaners for a crisp look. You can also machine wash your shirt using normal cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.


Gentle cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.


Hand wash cold. Lay flat or line dry. Don't use drying machine.

Size Guide


Measure around the middle of your neck, leaving the tape loose.


Measure around your natural waist, keeping the tape a bit loose.


Measure under your arms around the fullest part of your chest

Arm length

Measure from the back of your neck across the top of your shoulder to your elbow, and down to your wrist

Size Extra SmallXS
Neck 13.5-14"
Chest 32-34"
Waist 26-28"
Arm Length 31-32"
Size SmallS
Neck 14-14.5"
Chest 35-37"
Waist 29-31"
Arm Length 32-33"
Size MediumM
Neck 15-15.5"
Chest 38-40"
Waist 32-34"
Arm Length 33-34"
Size LargeL
Neck 16-16.5"
Chest 41-43"
Waist 35-37"
Arm Length 34-35"
Size Extra LargeXL
Neck 17-17.5"
Chest 44-46"
Waist 38-40"
Arm Length 35-36"

Need more size information? Click here for shirt measurements and here for a note about our fits.

We're moving warehouses and shipments will be delayed. Take 10% off with code: warehouse We're moving warehouses and shipments will be delayed. Learn more here. Take 10% off with code: warehouse

210 Button-Down Shirt


Our 100% merino wool workhorse with a casual, heavier weight drape. This is the shirt our founder wore for 100 days straight.

Our 100% merino wool workhorse with a casual, heavier weight drape. This is the shirt our founder wore for 100 days straight.

If you’re only going to buy one shirt, make it this one.

We were tired of the dry cleaners, so we decided to make a better button-down. Relying on the tried-and-true benefits of merino wool, we designed these shirts to be worn more and washed less. Our founder wore his for 100 days straight, just to prove the performance of merino (side note, you can earn a free shirt doing the same).

Replace your entire closet of shirts with just a couple of ours. They’re better for you, your wallet, and the environment. They’re just better.

Read the shirt guide and learn about our different fabrics.


100% Merino Wool
17.5 Micron (Patterns)
18.5 Micron (Oxfords and Solids)

100% Merino Wool
18.5 Micron

100% Merino Wool
17.5 Micron

76% Merino Wool
24% Linen
18.5 Micron

52% Merino Wool
48% Supima ® Cotton
18.5 Micron

100% Merino Wool Herringbone
18.5 Micron

Machine wash cold with like colors,
line dry or tumble dry low.
Low iron if needed.

Made in Shanghai.

Customer Reviews

Based on 38 reviews
Height: 5'9
Weight: 150
Fit Purchased: Slim
Size Purchased: M
Great shirt

Only worn once so far, but immediately got complimented on the shirt. The medium its me perfect. Sleeves also fit perfect, although my arms are a bit long. Pretty close to a 34-35 length sleeve.

This shirt is not scratchy and seems to be of good quality like other items I have ordered from here.

Height: 5’10”
Weight: 180
Fit Purchased: Regular
Size Purchased: M
Excellent shirt

This is the best shirt I’ve ever owned. I can’t wait to buy another one.

Height: 6'3''
Weight: 240 lbs
Size Purchased: XXL
BEST SHIRT I'VE EVER OWNED - and I've owned a lot!

I wear tailor made shirts and suits every day. But I wanted a high quality casual shirt. I have many cotton button downs, but they are too light for the fall and winter, and are really all the same.

I bought the black 210 - and loved it so much I bought another. I also bought the blue. They are extremely comfortable, I get tonnes of compliments, and they are extremely versatile. The fabric is tough - but comfortable. Although I would highly recommend a t-shirt underneath for extra comfort. (A new style for me!); I live in Canada, so it takes some time and duties to get here; but by far the best shirt - could not recommend enough. I'm a big guy - but the xxl is perfect.

Height: 6’
Weight: 172
Fit Purchased: Slim
Size Purchased: L
Uncompromising quality, a tad bit itchy

Top quality throughout. Amazing fabric. A tiny bit itchy but not too bad. Slim but is more on the relaxed side. Highly recommend!

Height: 6'2"
Weight: 200lbs
Fit Purchased: Slim
Size Purchased: L
Worth every penny

Love the cut of the slim fit shirt, it's not like some slim fits that are so tight they look like they're trying to show the outline of your kidneys. This just hugs in the right places. Looks great tucked in or out, I'm 6'2, 200lbs. Usually dress shirts look like tents when I wear them untucked but this one falls in all the right places. It's the heaviest dress shirt I've owned, but it breathes really well. No wrinkles. Not having bought wool dress shirts previously I was expecting the fabric to feel softer to the touch, but it feels like normal shirt fabric on the skin. Definitely going to buy this shirt in other colours but the black (which I consider to be more of a charcoal colour) is very versatile. Have work it for 2 weeks and haven't washed it yet, haven't been sweating too much since it's cooler at the moment but was surprised there was no body odour at all. Have recommended this shirt to friends.

Hi Christof, we're so happy to hear that your new shirt is a hit! Thanks for sharing.