Own less, own better, and get back to the things you love doing.
About us →
Merino essentials
“I’ve been wearing the shirt for 4 days straight and it feels fantastic and doesn’t smell. I’m blown away!”
Shop now →New Arrivals
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TENCEL™ Sun Hoodie
$128
Cool Olive Heather
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TENCEL™ Sun Hoodie
$128
Black Heather
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Signature Crew Neck Tee
$74
Ash Brown
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Stretch Canvas Pant
$188
Black
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Signature Polo
$88
Rosewood
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Signature Polo
$88
Orange Horizon
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Signature Polo
$88
Cerulean Blue
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Stretch Canvas Pant
$188
Navy
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable Progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
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Share your style with @woolandprince