Own less, own better, and get back to the things you love doing.
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New Arrivals
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Signature Polo
$88
Cerulean Blue
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Wool Linen Crew Neck Tee
$82
Washed Navy
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Stretch Canvas Shorts
$148
Navy
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Wool Linen Crew Neck Tee
$82
Cool Olive
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Signature Polo
$88
Rosewood
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100% Wool Crew Neck Tee
$84
Terracotta
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130 Button-Down Shirt
$138
Navy & Ash Brown
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Stretch Twill Chino Pant
$168
Khaki
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable Progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince