BETTER, LONGER-LASTING APPAREL
We use super soft wool to create garments that naturally resist odors and wrinkles while being 6x more durable than cotton.
In 2013 we started questioning why guys buy clothes that require cleaning after just one or two wears. Washing, drycleaning, and ironing aren’t just time consuming tasks, but they degrade a garment over time. Our wool shirts are the perfect alternative—they hardly need washing thanks to the low-maintenance properties of wool.
Our founder wore a wool shirt for 100 days straight without washing it or ironing it and when we shared the story on kickstarter, the concept went viral. We sold 3000 shirts in 10 days. See the story here.
We stand by our commitment to making better, longer-lasting apparel and we’re confident that you’ll notice the difference. If for any reason, your Wool&Prince item doesn’t meet your expectations send us an email at firstname.lastname@example.org and we’ll make it right.