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US / rest of world
United States
Europe
Europe

We ship around the world from the United States via USPS, UPS Mail Innovations, and FedEx.

For European customers, we offer our best selling shirts shipped directly from the Netherlands. (No shipping delays, unexpected duties, or customs clearance charges.)

Free Shipping, Free Exchanges

Free Ground Shipping

Have a return or exchange? Simple!
Head over to returns.woolandprince.com.

International Shipping Flat Rates

USPS First Class Mail (15 to 30 days) for $10 on orders over $150

FedEx Express (3 to 6 days) for $35 on orders over $150

More shipping information here.
Underwear return policy here.

Care Instructions

BUTTON-DOWNS & SPREAD COLLAR

When necessary, we recommend taking your shirt to the dry cleaners for a crisp look. You can also machine wash your shirt using normal cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.

TEES, UNDERWEAR, & SOCKS

Gentle cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.

100% MERINO TEES & POLOS

Hand wash cold. Lay flat or line dry. Don't use drying machine.

Size Guide

Neck

Measure around the middle of your neck, leaving the tape loose.

Waist

Measure around your natural waist, keeping the tape a bit loose.

Chest

Measure under your arms around the fullest part of your chest

Arm length

Measure from the back of your neck across the top of your shoulder to your elbow, and down to your wrist

Size Extra SmallXS
Neck 13.5-14"
Chest 32-34"
Waist 26-28"
Arm Length 31-32"
Size SmallS
Neck 14-14.5"
Chest 35-37"
Waist 29-31"
Arm Length 32-33"
Size MediumM
Neck 15-15.5"
Chest 38-40"
Waist 32-34"
Arm Length 33-34"
Size LargeL
Neck 16-16.5"
Chest 41-43"
Waist 35-37"
Arm Length 34-35"
Size Extra LargeXL
Neck 17-17.5"
Chest 44-46"
Waist 38-40"
Arm Length 35-36"

Need more size information? Click here for shirt measurements and here for a note about our fits.

Free shipping, free exchanges in the USA. Free shipping, free exchanges in the USA. New items added to Retiring.

210 Button-Down Shirt

Our 100% merino wool workhorse with a casual, heavier weight drape. This is the shirt our founder wore for 100 days straight. Learn more about the 100 Day Shirt.

Our 100% merino wool workhorse with a casual, heavier weight drape. This is the shirt our founder wore for 100 days straight. Learn more about the 100 Day Shirt.

If you’re only going to buy one shirt, make it this one.

We were tired of the dry cleaners, so we decided to make a better button-down. Relying on the tried-and-true benefits of merino wool, we designed these shirts to be worn more and washed less. Our founder wore his for 100 days straight, just to prove the performance of merino (side note, you can earn a free shirt doing the same).

Replace your entire closet of shirts with just a couple of ours. They’re better for you, your wallet, and the environment. They’re just better.

Read the shirt guide and learn about our different fabrics.

Fabric

130
130gsm
100% Merino Wool
18.5 Micron (Oxfords, Solids, Navy/White Gingham, Blue Gingham)
17.5 Micron (Rest of Patterns)

170
170gsm
100% Merino Wool
18.5 Micron

210
210gsm
100% Merino Wool
17.5 Micron

Linen
140gsm
76% Merino Wool
24% Linen
18.5 Micron

Specialty
170gsm
100% Merino Wool
18.5 Micron

Care
Machine wash cold with like colors,
line dry or tumble dry low;
Low iron if needed.

Origin
Made in Shanghai (Oxfords, Solids, Most Patterns)
Made in Vietnam (Navy/White Gingham, Blue Gingham)

Customer Reviews

Based on 97 reviews
81%
(79)
14%
(14)
3%
(3)
1%
(1)
0%
(0)
R
Ronnie Y.
Love it

Very comfortable. Looks great. A gentle warm, a nice drape. Hope it works well for travel.

S
Sean

I wasn’t sure about this one due to it being dark green but am so glad I got it. It fits great, looks great, works with a variety of blazers, and doesn’t smell after multiple wears. I got the medium slim, and it fits me perfectly. I’m 6’0 183lbs.

J
James

The quality and feel is top notch. I just received the shirt but my first impression was great.

C
Camillo S.
Height: 5'9"
Weight: 172
Fit Purchased: Slim
Size Purchased: M
My winter staple shirt

This has become my go-to shirt outside of summer. Incredibly comfortable and versatile, it keeps me warm when it is chilly, but at the same time works well even if I'm a bit too hot. This is my second shirt - I simply had to order another, because I got so attached to it.

Merino is not as strong as cotton, and this shows as occasional worn spots and abrasions on my old shirt. You have to take care of the shirt - but you don't have to "baby" it. I only wash the shirt occasionally, preferring to air it out properly outside when it gets that "worn" smell.

B
Bern L.
Height: 5'10"
Weight: 175
Fit Purchased: Regular
Size Purchased: M
great shirt

Love it. The shirt feels really high quality and fits as expected.