Own less, own better, and get back to the things you love doing.
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New Arrivals
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210 Button-Down Shirt
£107
Dark Blue Oxford
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210 Button-Down Shirt
£115
Black Oxford
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Stretch Chino Pant
£130
Khaki
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Stretch Chino Pant
£130
Navy
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Stretch Canvas Shorts
£115
Castlerock
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Stretch Canvas Shorts
£115
Black
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Signature Crew Neck Tee
£58
Rustic Red
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Signature Crew Neck Tee
£58
Fern Green
Warm, yet breathable fleece
Our fluffy fleece with a piled fabric structure will be your new go-to for fall.
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We're the merino experts
Why a better shirt starts with merino wool.
Sustainable Progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince