We are the merino wool experts,
it’s all we do.
Learn more →
Best Sellers
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Boxer Briefs
£37
Black & Gray End-On-End
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100% Wool Undershirt
£64
Natural White
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Signature Crew Neck Tee
£61
Cedarwood
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Interlock Short
£89
Black
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130 Button-Down Shirt
£120
Light Gray Oxford
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100% Wool Crew Neck Tee
£68
Washed Navy
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Wool Linen Crew Neck Tee
£64
Washed Navy
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Signature Polo
£71
Sage Green
Own less, own better, and get back to the things you love doing.
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Bundle & Save
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Crew Sock 3-Pack
£41£37
Black & Navy 3-Pack
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Boxer Brief 4-Pack
£145£128
Mixed 4-Pack
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100% Wool Undershirt 3-Pack
£190£170
Mixed 3-Pack
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100% Wool Undershirt 3-Pack
£190£170
Black 3-Pack
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Quarter Sock 3-Pack
£37£33
Black 3-Pack
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Boxer Brief 8-Pack
£290£244
Black 8-Pack
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Boxer Brief 4-Pack
£145£128
Black 4-Pack
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100% Wool Undershirt 3-Pack
£190£170
Natural White 3-Pack
We're the merino experts
Why a better shirt starts with merino wool.
Traceable supply chain
We've been working directly with our mill & factory partners since 2013.
Pack less, go further
Travel lighter with merino pieces made to be worn again and again.