Own less, own better, and get back to the things you love doing.
About us →New Arrivals
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Honeycomb Waffle Quarter-Zip
£126
Ochre
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Honeycomb Waffle Quarter-Zip
£126
Pine
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Honeycomb Waffle Quarter-Zip
£126
Marine Blue
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Stretch Chino Pant
£134
Navy
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Signature Polo
£71
Charcoal Heather
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Signature Polo
£71
Black
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Signature Polo
£71
Washed Navy
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Stretch Chino Pant
£134
Khaki
Warm, yet breathable fleece
Our fluffy fleece with a piled fabric structure will be your new go-to for fall.
Shop now →We're the merino experts
Why a better shirt starts with merino wool.
Sustainable Progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince