Own less, own better, and get back to the things you love doing.
About us →
New Arrivals
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130 Button-Down Shirt
£119
Aurora Blue & Terracotta Plaid
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130 Button-Down Shirt
£119
Ochre & Sage Green Plaid
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Denim Jean
£149
Indigo
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130 Button-Down Shirt
£119
Silver Jade & Ash Brown Plaid
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Signature Crew Neck Tee
£60
Moss Green
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Signature Long Sleeve Raglan Tee
£74
Ochre
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Sweater Hoodie
£119
Navy
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Signature Crew Neck Tee
£60
Alpine Blue
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable Progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince