Own less, own better, and get back to the things you love doing.
About us →New Arrivals
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Honeycomb Waffle Quarter-Zip
£132
Ochre
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Honeycomb Waffle Quarter-Zip
£132
Pine
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Honeycomb Waffle Quarter-Zip
£132
Marine Blue
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Stretch Chino Pant
£141
Navy
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Signature Polo
£74
Charcoal Heather
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Signature Polo
£74
Black
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Signature Polo
£74
Washed Navy
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Stretch Chino Pant
£141
Khaki
Your wardrobe must-have
Your go-to undershirt: the best base layer for every guy's wardrobe.
Shop now →We're the merino experts
Why a better shirt starts with merino wool.
Sustainable Progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince