Own less, own better, and get back to the things you love doing.
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BEST SELLER
The shirt that made us famous.
Featured in over 150 publications around the world.
Shop now →New Arrivals
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Honeycomb Waffle Quarter-Zip
£128
Ochre
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Honeycomb Waffle Quarter-Zip
£128
Pine
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Honeycomb Waffle Quarter-Zip
£128
Marine Blue
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Stretch Chino Pant
£136
Navy
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Signature Polo
£71
Charcoal Heather
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Signature Polo
£71
Black
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Signature Polo
£71
Washed Navy
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Stretch Chino Pant
£136
Khaki
Warm, yet breathable fleece
Our fluffy fleece with a piled fabric structure will be your new go-to for fall.
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We're the merino experts
Why a better shirt starts with merino wool.
Sustainable Progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
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Share your style with @woolandprince