We are the merino wool experts,
it’s all we do.
Learn more →
New Arrivals
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Ponte Full-Zip Jacket
£159
Black Marl
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Stretch Tech Chino Pant
£151
Sage Green
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Ribbed Beanie
£37
Brown Heather
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Honeycomb Waffle Quarter-zip
£128
Black
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Waffle Henley
£107
Moss Green
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130 Button-Down Shirt
£121
Ochre & Sage Green Plaid
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Denim Jean
£151
Indigo
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Honeycomb Waffle Quarter-zip
£128
Forest Night
Own less, own better, and get back to the things you love doing.
About us →
Level up your layers
Our midweight Honeycomb Waffle Quarter-zip adds depth to any outfit with its unique, eye-catching texture.
“Used this sweater for real estate closings, to airport outfits, to just a warm layer! Love the color and the comfort of this quarter zip.” —Earl
Best Sellers
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130 Button-Down Shirt
£121
Silver Jade & Ash Brown Plaid
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Signature Crew Neck Tee
£61
Gray Heather
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210 Button-Down Shirt
£128
Burgundy Oxford
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100% Wool Crew Neck Tee
£69
Spruce Green
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Stretch Twill Chino Pant
£151
Khaki
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Wool Linen Crew Neck Tee
£64
Cool Olive
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Stretch Canvas 5-Pocket Pant
£151
Black
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Signature Long Sleeve Henley
£75
Forest Night
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable Progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince