We are the merino wool experts,
it’s all we do.
Learn more →
New Arrivals
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TENCEL™ Sun Hoodie
£113
Khaki Heather
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Signature Short Sleeve Henley
£67
Sage Green
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Signature Polo
£72
Slate Gray
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Wool Linen Crew Neck Tee
£64
Khaki
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100% Wool Crew Neck Tee
£69
Ocean Teal
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Interlock Jogger
£120
Olive
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Signature V-Neck Tee
£61
Natural White
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Signature Polo
£72
Sage Green
Own less, own better, and get back to the things you love doing.
About us →
Level up your layers
Our midweight Honeycomb Waffle Quarter-zip adds depth to any outfit with its unique, eye-catching texture.
“Used this sweater for real estate closings, to airport outfits, to just a warm layer! Love the color and the comfort of this quarter zip.” —Earl
Best Sellers
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Boxer Briefs
£37
Black & Gray End-On-End
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100% Wool Undershirt
£64
Natural White
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Signature Crew Neck Tee
£61
Gray Heather
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Ponte Travel Hoodie
£181
Black
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Denim Jean
£151£120
Indigo
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130 Button-Down Shirt
£120
Light Gray Oxford
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210 Button-Down Shirt
£128
Burgundy Oxford
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100% Wool Crew Neck Tee
£69
Washed Navy
We're the merino experts
Why a better shirt starts with merino wool.
Traceable supply chain
We've been working directly with our mill & factory partners since 2013.
Pack less, go further
Travel lighter with merino pieces made to be worn again and again.
Join us on instagram
Share your style with @woolandprince