Our Mystery Sale Ends Soon.
Pick your size, get a surprise
merino top—up to 50% off.
Own less, own better, and get back to the things you love doing.
About us →
New Arrivals
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Sweater Polo
£97
Dark Olive
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Sweater Polo
£97
Clay
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Sweater Hoodie
£120
Navy
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Sweater Hoodie
£120
Dark Olive
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Stretch Tech Chino Pant
£158
Odyssey Gray
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Stretch Tech Chino Pant
£158
Sage Green
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Stretch Tech Chino Pant
£158
Cedarwood
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Boxer
£41
Terracotta
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable Progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince