New Arrivals
Midweight Pique Button-Down Shirt
£143
Vintage Blue
Interlock Travel Hoodie
£166
Black
Midweight Pique Button-Down Shirt
£143
Espresso
Interlock Crew Neck Tee
£82
Hunter Green
Interlock Long Sleeve Tee
£104
Charcoal Heather
Waffle Henley
£107
Cedarwood Heather
Signature Long Sleeve Polo
£79
Hunter Green
Stretch Tech Chino Pant
£151
Black
Interlock Crew Neck Tee
£82
Cedarwood Heather
Waffle Henley
£107
Hunter Green
Ponte Travel Hoodie
£189
Odyssey Gray
Ponte Full-Zip Jacket
£158
Black
Signature V-Neck Tee
£61
Hunter Green
Interlock Long Sleeve Tee
£104
Cedarwood Heather
Signature Crew Neck Tee
£61
Cobalt
Signature Long Sleeve Henley
£75
Light Gray End-on-End
Interlock Long Sleeve Tee
£104
Black
Stretch Tech Short
£113
Black
Boxer Briefs
£37
Cobalt
100% Wool Crew Neck Tee
£69
Cedarwood
Ponte Full-Zip Jacket
£158
Black Marl
Signature Long Sleeve Henley
£75
Odyssey Gray
Ponte Travel Hoodie
£189
Black
Signature Crew Neck Tee
£61
Odyssey Gray
Long Boxer Briefs
£40
Hunter Green
Signature Short Sleeve Henley
£67
Sage Green
Signature Crew Neck Tee
£61
Spiced Pear
TENCEL™ Sun Hoodie
£113
Khaki Heather
Signature Crew Neck Tee
£61
Hunter Green
100% Wool Polo
£79
Cedarwood
Boxer Briefs
£37
Hunter Green
100% Wool Crew Neck Tee
£69
Hunter Green
Signature Crew Neck Tee
£61
Cedarwood
100% Wool Polo
£79
Hunter Green
Signature Polo
£72
Slate Gray
Boxer Briefs
£37
Cedarwood
Wool Linen Crew Neck Tee
£64
Khaki
Signature Polo
£72
Sage Green
Signature V-Neck Tee
£61
Natural White
Long Boxer Briefs
£40
Cedarwood
Interlock Crew Neck Tee
£82
Charcoal Heather
Wool Linen Crew Neck Tee
£64
Washed Navy
Signature V-Neck Tee
£61
Gray Heather
Denim Jean
£151
Indigo
We're the merino experts
Why a better shirt starts with merino wool.
Traceable supply chain
Working directly with our mill & factory partners since 2013.
Get to know our founder
Mac's story, in his own words.