New Arrivals

New Arrivals

New Arrivals

Pique Polo

£93.00
Vintage Blue

Pique Polo

£93.00
Emerald

Stretch Canvas Pant

£177.00
Black

Crew Neck Tee

£70.00
Forest Night

Crew Neck Tee

£70.00
Charcoal Heather

Crew Neck Tee

£70.00
Mauve

Denim Shirt

£130.00
Dark Indigo

Short Sleeve Henley

£74.00
Forest Night

Stretch Canvas Pant

£177.00
Castlerock

Stretch Canvas Short

£139.00
Castlerock

Stretch Canvas Short

£139.00
Black

Short Sleeve Henley

£74.00
Mauve

130 Button-Down Shirt

£130.00
Dark Blue Oxford

130 Button-Down Shirt

£130.00
Blue Oxford

130 Button-Down Shirt

£130.00
Light Gray Oxford

French Terry Hoodie

£168.00
Vintage Blue

French Terry Hoodie

£168.00
Canyon Red

French Terry Hoodie

£168.00
Charcoal Heather

Pique Polo

£93.00
Black

Short Sleeve Henley

£74.00
Charcoal Heather

V-Neck Tee

£70.00
Vintage Blue

V-Neck Tee

£70.00
Redwood

Crew Neck Tee

£70.00
Sage Green

Crew Neck Tee

£70.00
Natural White

Crew Neck Tee

£70.00
Silver Birch

Wool Linen Crew Neck Tee

£77.00
Washed Navy

Wool Linen Crew Neck Tee

£77.00
Cool Olive

Wool Linen Crew Neck Tee

£77.00
Oatmeal

Wool Linen Crew Neck Tee

£77.00
Canyon Red

Pocket Tee

£70.00
Redwood

Pocket Tee

£70.00
Black End-On-End

Crew Neck Tee

£70.00
Vintage Blue

V-Neck Tee

£70.00
Charcoal Heather
We're the merino <br> wool experts.

We're the merino
wool experts.

It's all we do.

Treat yourself, geek out on our merino fabrics.

Treat yourself, geek out on our merino fabrics.

You need merino in your rotation.

You need merino in your rotation.

Get to know our company.

Get to know our company.

  • Wool&Prince's merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no. - Tom Vanderbilt

    What they're saying:

    Wool&Prince's merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no.

    ‐Tom Vanderbilt

    Shop our merino t-shirts
  • What they're saying:

    "The Best Clothes for a Men’s Travel Capsule Wardrobe"

    ‐Carryology

    Shop our favorite merino clothing
  • What they're saying:

    "Mac Bishop’s Kickstarter for a miracle wool shirt that doesn’t need to be washed exploded across the Internet."

    ‐Stan Alcorn

    Shop our merino wool apparel