New Arrivals
Stretch Tech Short
£114
Black
Stretch Tech Short
£114
Cedarwood
Stretch Tech Short
£114
Odyssey Gray
Boxer Briefs
£37
Hunter Green
Boxer Briefs
£37
Cobalt
Long Boxer Briefs
£40
Hunter Green
100% Wool Crew Neck Tee
£70
Cedarwood
100% Wool Crew Neck Tee
£70
Hunter Green
100% Wool Polo
£80
Cedarwood
100% Wool Polo
£80
Hunter Green
Signature Crew Neck Tee
£62
Cedarwood
Signature Short Sleeve Henley
£68
Sage Green
Signature Polo
£73
Slate Gray
TENCEL™ Sun Hoodie
£114
Khaki Heather
Boxer Briefs
£37
Cedarwood
Interlock Jogger
£122
Olive
Wool Linen Crew Neck Tee
£65
Khaki
Signature Polo
£73
Sage Green
Interlock Short
£91
Charcoal Heather
Signature V-Neck Tee
£62
Natural White
Long Boxer Briefs
£40
Cedarwood
Midweight Pique Button-Down Shirt
£145
Black
Boxer
£42
Verde
Interlock Crew Neck Tee
£83
Charcoal Heather
Wool Linen Crew Neck Tee
£65
Washed Navy
100% Wool Crew Neck Tee
£70
Lavender
Interlock Crew Neck Tee
£83
Olive
Midweight Pique Button-Down Shirt
£145
Olive
Signature V-Neck Tee
£62
Gray Heather
Denim Jean
£152
Indigo
-
“The Best Clothes for a Men's Travel Capsule Wardrobe.”
-
”Wool&Prince's merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no.”
Tom V. -
”Mac Bishop's kickstarter for a miracle wool shirt that doesn't need to be washed exploded across the internet.”
Stan Alcorn
We're the merino experts
Why a better shirt starts with merino wool.
Traceable supply chain
Working directly with our mill & factory partners since 2013.
Get to know our founder
Mac's story, in his own words.