New Arrivals
Signature V-Neck Tee
£61
Hunter Green
Signature Crew Neck Tee
£61
Cobalt
Signature Long Sleeve Henley
£74
Light Gray End-on-End
Stretch Tech Short
£112
Black
Boxer Briefs
£37
Cobalt
100% Wool Crew Neck Tee
£68
Cedarwood
Signature Long Sleeve Henley
£74
Odyssey Gray
Stretch Tech Short
£112
Cedarwood
Signature Crew Neck Tee
£61
Odyssey Gray
Long Boxer Briefs
£40
Hunter Green
Signature Short Sleeve Henley
£67
Sage Green
Signature Crew Neck Tee
£61
Spiced Pear
TENCEL™ Sun Hoodie
£112
Khaki Heather
Stretch Tech Short
£112
Odyssey Gray
Signature Crew Neck Tee
£61
Hunter Green
100% Wool Polo
£79
Cedarwood
Boxer Briefs
£37
Hunter Green
100% Wool Crew Neck Tee
£68
Hunter Green
Signature Crew Neck Tee
£61
Cedarwood
100% Wool Polo
£79
Hunter Green
Signature Polo
£71
Slate Gray
Boxer Briefs
£37
Cedarwood
Wool Linen Crew Neck Tee
£64
Khaki
Signature Polo
£71
Sage Green
Signature V-Neck Tee
£61
Natural White
Long Boxer Briefs
£40
Cedarwood
Interlock Crew Neck Tee
£82
Charcoal Heather
Wool Linen Crew Neck Tee
£64
Washed Navy
Signature V-Neck Tee
£61
Gray Heather
Denim Jean
£149
Indigo
We're the merino experts
Why a better shirt starts with merino wool.
Traceable supply chain
Working directly with our mill & factory partners since 2013.
Get to know our founder
Mac's story, in his own words.