New Arrivals
Heavyweight Boxy Crew Neck Tee
£97
Vintage Blue
Textured Crew Neck Sweater
£143
Brown Heather
Heavyweight Boxy Crew Neck Tee
£97
Black
Brushback Shacket
£165
Black
Midweight Pique Button-Down Shirt
£143
Vintage Blue
Crew Neck Sweater
£113
Espresso
Signature Crew Neck Tee
£61
Oatmeal Heather
Signature Long Sleeve Tee
£75
Spiced Pear
Textured Crew Neck Sweater
£143
Black Heather
Heavyweight Boxy Crew Neck Tee
£97
Oatmeal
Crew Neck Sweater
£113
Navy
Boxer
£41
Hunter Green
Signature Long Sleeve Tee
£75
Vintage Blue
Interlock Travel Hoodie
£173
Black
Signature Long Sleeve Tee
£75
Hunter Green
Brushback Shacket
£165
Forest Night
Midweight Pique Button-Down Shirt
£143
Espresso
Interlock Crew Neck Tee
£82
Hunter Green
Interlock Long Sleeve Tee
£103
Charcoal Heather
Waffle Henley
£106
Cedarwood Heather
Signature Long Sleeve Polo
£79
Hunter Green
Stretch Tech Chino Pant
£150
Black
Interlock Crew Neck Tee
£82
Cedarwood Heather
Waffle Henley
£106
Hunter Green
Signature V-Neck Tee
£61
Hunter Green
Interlock Long Sleeve Tee
£103
Cedarwood Heather
Signature Long Sleeve Henley
£75
Light Gray End-on-End
Interlock Long Sleeve Tee
£103
Black
Boxer Briefs
£37
Cobalt
100% Wool Crew Neck Tee
£69
Cedarwood
Signature Long Sleeve Henley
£75
Odyssey Gray
Signature Crew Neck Tee
£61
Odyssey Gray
Long Boxer Briefs
£40
Hunter Green
Signature Crew Neck Tee
£61
Spiced Pear
Signature Crew Neck Tee
£61
Hunter Green
100% Wool Polo
£79
Cedarwood
Boxer Briefs
£37
Hunter Green
100% Wool Crew Neck Tee
£69
Hunter Green
Signature Crew Neck Tee
£61
Cedarwood
100% Wool Polo
£79
Hunter Green
Boxer Briefs
£37
Cedarwood
Signature V-Neck Tee
£61
Natural White
Long Boxer Briefs
£40
Cedarwood
Signature V-Neck Tee
£61
Gray Heather
We're the merino experts
Why a better shirt starts with merino wool.
Traceable supply chain
Working directly with our mill & factory partners since 2013.
Get to know our founder
Mac's story, in his own words.