Own less, own better, and get back to the things you love doing.
That's why we bring the time-tested benefits of merino wool to everyday garments. We believe that you get more out of life when you have fewer—but better—things.
![](http://woolandprince.com/cdn/shop/files/08022024_AboutPage_ImageandText_OurProducts_Image01_800x800_5b384f92-cd3e-4309-b2d3-5738d133eb69.jpg?v=1722974904&width=1900)
![](http://woolandprince.com/cdn/shop/files/08022024_AboutPage_ImageandText_OurProducts_Image02_800x800_791f1dca-ef9a-48eb-b74b-923184cd176d.jpg?v=1722974905&width=1900)
OUR PRODUCTS
Everyday Merino
Wear merino everyday, no matter what you have planned.
![](http://woolandprince.com/cdn/shop/products/DSCF2599_Tee_SilverBirch.jpg?v=1647026134&width=1900)
OUR WOOL
We love wool
Wool—nature's original performance material—allows us to make garments that you can wear more and wash less—way less—thanks to wool’s natural properties.
Learn more →![](http://woolandprince.com/cdn/shop/files/Odor_Resistant.png?v=1722975017&width=340)
Resistant
![](http://woolandprince.com/cdn/shop/files/Temperature_Regulating.png?v=1722975017&width=340)
Regulating
![](http://woolandprince.com/cdn/shop/files/Highly_Durable.png?v=1722975017&width=340)
Durable
![](http://woolandprince.com/cdn/shop/files/Machine_Washable.png?v=1722975017&width=340)
Washable
![](http://woolandprince.com/cdn/shop/files/Naturally_Soft.png?v=1722975017&width=340)
Soft
![](http://woolandprince.com/cdn/shop/files/Quick_Drying.png?v=1722975016&width=340)
Drying
![](http://woolandprince.com/cdn/shop/files/08022024_AboutPage_ImageandText_OurOrigin_Image01_600x800_eca54a1d-4e3c-4479-b44b-16db5d4f44d1.jpg?v=1722974904&width=1900)
![](http://woolandprince.com/cdn/shop/files/08022024_AboutPage_ImageandText_OurOrigin_Image02_600x800_127110c4-9a07-4cfe-a5ae-7b0c8a1b545d.jpg?v=1722974904&width=1900)
OUR ORIGIN
100 days straight in wool
In 2013, our founder Mac wore a wool shirt for 100 straight days without washing or ironing to prove the benefits of wool. The concept went viral, and Wool&Prince was born.
On our blog, Mac gives a personal update of where we’ve been and where we’re heading. It’s a chance for customers to provide feedback and suggestions to the team.
![](http://woolandprince.com/cdn/shop/files/08022024_AboutPage_ImageandText_Sustainability_1200x1200_e951f740-e7b5-40c7-b70f-55cf379413c0.jpg?v=1722974904&width=1900)
SUSTAINABILITY
Buying a shirt won’t save the planet.
We strive to make long-lasting, timeless styles that don't need frequent washing. As a company, we will always strive to build a more sustainable apparel company, knowing that our work here is never complete.
Learn more →