Own less, own better, and get back to the things you love doing.
That's why we bring the time-tested benefits of merino wool to everyday garments. We believe that you get more out of life when you have fewer—but better—things.
OUR PRODUCTS
Everyday Merino
Wear merino everyday, no matter what you have planned.
OUR WOOL
We love wool
Wool—nature's original performance material—allows us to make garments that you can wear more and wash less—way less—thanks to wool’s natural properties.
Learn more →
Resistant
Regulating
Durable
Washable
Soft
Drying
OUR ORIGIN
100 days straight in wool
In 2013, our founder Mac wore a wool shirt for 100 straight days without washing or ironing to prove the benefits of wool. The concept went viral, and Wool&Prince was born.
On our blog, Mac gives a personal update of where we’ve been and where we’re heading. It’s a chance for customers to provide feedback and suggestions to the team.
SUSTAINABILITY
Buying a shirt won’t save the planet.
We strive to make long-lasting, timeless styles that don't need frequent washing. As a company, we will always strive to build a more sustainable apparel company, knowing that our work here is never complete.
Learn more →
