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United States

We ship around the world from the United States via USPS, UPS Mail Innovations, and FedEx.

For European customers, we offer our best selling shirts shipped directly from the Netherlands. (No shipping delays, unexpected duties, or customs clearance charges.)

Free Shipping, Free Exchanges

Free Ground Shipping

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International Shipping Flat Rates

USPS First Class Mail (15 to 30 days) for $10 on orders over $150

FedEx Express (3 to 6 days) for $35 on orders over $150

More shipping information here.
Underwear return policy here.

Care Instructions


When necessary, we recommend taking your shirt to the dry cleaners for a crisp look. You can also machine wash your shirt using normal cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.


Gentle cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.


Hand wash cold. Lay flat or line dry. Don't use drying machine.

Size Guide


Measure around the middle of your neck, leaving the tape loose.


Measure around your natural waist, keeping the tape a bit loose.


Measure under your arms around the fullest part of your chest

Arm length

Measure from the back of your neck across the top of your shoulder to your elbow, and down to your wrist

Size Extra SmallXS
Neck 13.5-14"
Chest 32-34"
Waist 26-28"
Arm Length 31-32"
Size SmallS
Neck 14-14.5"
Chest 35-37"
Waist 29-31"
Arm Length 32-33"
Size MediumM
Neck 15-15.5"
Chest 38-40"
Waist 32-34"
Arm Length 33-34"
Size LargeL
Neck 16-16.5"
Chest 41-43"
Waist 35-37"
Arm Length 34-35"
Size Extra LargeXL
Neck 17-17.5"
Chest 44-46"
Waist 38-40"
Arm Length 35-36"

Need more size information? Click here for shirt measurements and here for a note about our fits.

Free shipping, free exchanges in the USA. Free shipping, free exchanges in the USA. Check out our new arrivals.

130 Button-Down Shirt

The shirts that made us famous—featured in over 150 publications around the world. The 130gsm is our signature fabric weight, light enough to wear year around.

The shirts that made us famous—featured in over 150 publications around the world. The 130gsm is our signature fabric weight, light enough to wear year around.

If you’re only going to buy one shirt, make it this one.

We were tired of the dry cleaners, so we decided to make a better button-down. Relying on the tried-and-true benefits of merino wool, we designed these shirts to be worn more and washed less. Our founder wore his for 100 days straight, just to prove the performance of merino (side note, you can earn a free shirt doing the same).

Replace your entire closet of shirts with just a couple of ours. They’re better for you, your wallet, and the environment. They’re just better.

Read the shirt guide and learn about our different fabrics.


100% Merino Wool
18.5 Micron (Oxfords, Solids, Navy/White Gingham, Blue Gingham)
17.5 Micron (Rest of Patterns)

100% Merino Wool
18.5 Micron

100% Merino Wool
17.5 Micron

76% Merino Wool
24% Linen
18.5 Micron

100% Merino Wool
18.5 Micron

Machine wash cold with like colors,
line dry or tumble dry low;
Low iron if needed.

Made in Shanghai (Oxfords, Solids, Most Patterns)
Made in Vietnam (Navy/White Gingham, Blue Gingham)

Customer Reviews

Based on 218 reviews
Robert H.
Height: 5’10”
Weight: 205
Fit Purchased: Slim
Size Purchased: XL
Great Shirt

I have been looking at buying a button down wool shirt for travel for years and finally pulled the trigger. This is a great shirt that is well-made and very comfortable. Why did I wait so long? I loved it so much that I bought another one. Perfect for travel and for everyday use.

Michael K.
Height: 5’11
Weight: 274
Fit Purchased: Slim
Size Purchased: L

Great shirt! Sleeves a bit long.

Nicholas K.
Height: 6’3”
Weight: 192
Fit Purchased: Slim
Size Purchased: L
5 days strong

I’m taking the 100 day challenge and am on day 5. Ironed once and held crispness nicely. The weight is perfect for Tucson’s warm climate.

Fitwise—it’s a perfect shirt to wear tucked in and an inch longer than I prefer for untucked.

Jeremy I.
Height: 5’10”
Weight: 209
Fit Purchased: Regular
Size Purchased: XL
100 day challenge is legit

I bought the 130 button down in dark grey. Heard about this shirt on YouTube, and was curious if the claim that you can wear this shirt for 100 days straight without washing it were true. I wanted to give the shirt the best chance I could, so I did the challenge during 3 winter months. I’m sure if you sweat in this shirt a few days it would not be pleasant. But they do say on their website that if you get it sweaty to wash it off in the sink and let dry overnight. I wore a bamboo under shirt as well. And after 100 days… the shirt looks as new as the day I got it. Well except for the hole in the left sleeve that my wife had to patch. But that was my fault, I snagged it on a sharp piece of scrap metal at work. But they don’t claim this fabric it be snag proof lol. What I was most surprised by was how well it did at not retaining smells. I work in a commercial tire warehouse. So I always came home smelling like tire rubber. But every day when I got home, I would hang up the shirt, and the next morning it was fine. No smell! I was even in a truck with a coworker who was smoking. And my wife did not smell it on me. To be fair I was not the one smoking. And the truck was not filled with smoke.. He had his window down as well. But still, cigarette smoke is very intrusive and clingy. So I am very happy with the shirt. Also, I am happy to report, getting the free shirt for doing the 100 day challenge is… I was going to say easy. But it’s not easy. You have to take a picture of yourself every day. I HATE Selfies. So taking a picture of myself was a pain. But if you don’t mind that or take a lot of selfies anyway, it will be easy for you. And they were very fast in getting me my code for a free shirt. After I sent my google doc to the email, I got code in like 3 hours. By the way, after wearing the shirt for 100 days straight… it felt really weird not wearing it on day 101. But I would recommend this shirt. It’s expensive for a shirt. But the quality is top tier. I basically trashed most of my wardrobe and now have 5 Wool and Prince shirts I wear in rotation. Make life a lot easier. Oh it’s Tuesday… time to put on my Tuesday shirt lol

Matthew M.
Height: 5’9”
Weight: 185
Fit Purchased: Slim
Size Purchased: L
Best Merino Wool Dress Shirts

Amazing dress shirts! All the benefits of merino wool, without compromising for style and durability.