Stock up and save

Stock up and save
Certain products are eligible for volume discounts. Look for the "Buy 2+ and save up to 14%." on the product pages.

Merino Wool Crew Neck T-Shirts

Durable, easy-care knit fabric—our signature tees
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Crew Neck Tee

CHF 69.00
Navy
image-on-hover,model-spec:Nick is 6'1", 185lbs, and wears a size L

Crew Neck Tee

CHF 69.00
Vintage Blue
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Crew Neck Tee

CHF 69.00
Ocean Teal
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Crew Neck Tee

CHF 69.00
Cobalt
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Crew Neck Tee

CHF 69.00
Sky Blue End-on-End

Crew Neck Tee

CHF 69.00
Ice Blue
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Crew Neck Tee

CHF 69.00
Gray Heather
image-on-hover,model-spec: Matt is 6'2", 176 lbs, and wears size M

Crew Neck Tee

CHF 69.00
Charcoal Heather
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Crew Neck Tee

CHF 69.00
Gray Pinstripe
image-on-hover,model-spec: Zach is 6'4", 185 lbs, and wears size L

Crew Neck Tee

CHF 69.00
Iron Gray
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size M

Crew Neck Tee

CHF 69.00
Silver Birch
image-on-hover,model-spec:Nick is 6'1", 185lbs, and wears a size L

Crew Neck Tee

CHF 69.00
Natural White
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Crew Neck Tee

CHF 69.00
Black
image-on-hover,model-spec: Delwin is 6'2", 160 lbs, and wears size M

Crew Neck Tee

CHF 69.00
Redwood
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Crew Neck Tee

CHF 69.00
Plum
image-on-hover,model-spec: Matt is 6'2", 176 lbs, and wears size M

Crew Neck Tee

CHF 69.00
Mauve
image-on-hover,model-spec:Chad is 6'1", 168 lbs, and wears size M

Crew Neck Tee

CHF 69.00
Brick Red
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Crew Neck Tee

CHF 69.00
Ochre
image-on-hover,model-spec: Matt is 6'2", 176 lbs, and wears size M

Crew Neck Tee

CHF 69.00
Forest Night
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Crew Neck Tee

CHF 69.00
Emerald
image-on-hover

Crew Neck Tee

CHF 69.00
Pacific
image-on-hover,model-spec: Jessiah is 6', 165 lbs, and wears size M

Crew Neck Tee

CHF 69.00
Spruce Green
image-on-hover, model-spec:Nick is 6'1", 185lbs, and wears a size L

Crew Neck Tee

CHF 69.00
Moss Green

Crew Neck Tee

CHF 69.00
Sage Green

Crew Neck Tee (Coming Soon)

CHF 69.00
Marionberry
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Merino Wool V-Neck T-Shirts

The most durable wool tees out there
image-on-hover,model-spec: Matt is 6'2", 176 lbs, and wears size M

V-Neck Tee

CHF 69.00
Charcoal Heather

V-Neck Tee

CHF 69.00
Vintage Blue

V-Neck Tee

CHF 69.00
Redwood
image-on-hover,model-spec: Zach is 6'4", 185 lbs, and wears size L

V-Neck Tee

CHF 69.00
Gray Heather
image-on-hover,model-spec: Zach is 6'4", 185 lbs, and wears size L

V-Neck Tee

CHF 69.00
Navy
image-on-hover,model-spec: Zach is 6'4", 185 lbs, and wears size L

V-Neck Tee

CHF 69.00
Iron Gray
image-on-hover,

V-Neck Tee

CHF 69.00
Silver Birch
image-on-hover,model-spec: Zach is 6'4", 185 lbs, and wears size L

V-Neck Tee

CHF 69.00
Black
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Merino Wool Stretch Boxer Briefs

Our signature, game-changing briefs
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Boxer Briefs

CHF 41.00
Black

Boxer Briefs

CHF 41.00
Gray Heather
image-on-hover,

Boxer Briefs

CHF 41.00
Black & Gray End-On-End

Boxer Briefs

CHF 41.00
Burgundy

Boxer Briefs

CHF 41.00
Olive

Boxer Briefs

CHF 41.00
Ocean Teal

Boxer Briefs

CHF 41.00
Black & Forest Night End-On-End
image-on-hover,

Boxer Briefs

CHF 41.00
Marine Blue

Boxer Briefs

CHF 41.00
Emerald
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Merino Wool Knit Boxers

A relaxed boxer made with our signature jersey fabric.
image-on-hover,model-spec:Mark is 6'3", 185lbs, and wears a size L

Knit Boxer

CHF 50.00
Marine Blue
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Knit Boxer

CHF 50.00
Black
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Knit Boxer

CHF 50.00
Forest Night
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Merino Wool Long Boxer Briefs

Our signature, game-changing briefs with a longer inseam
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Long Boxer Briefs

CHF 46.00
Black
image-on-hover,

Long Boxer Briefs

CHF 46.00
Marine Blue
image-on-hover,

Long Boxer Briefs

CHF 46.00
Iron Gray
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We‘re the merino <br> wool experts.

We‘re the merino
wool experts.

It‘s all we do.

Treat yourself, geek out on our merino fabrics.

Treat yourself, geek out on our merino fabrics.

You need merino in your rotation.

You need merino in your rotation.

Get to know our company.

Get to know our company.

  • Wool&Prince’s merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no. - Tom Vanderbilt

    What they‘re saying:

    Wool&Prince’s merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no.

    ‐Tom Vanderbilt

    Shop our merino t-shirts
  • “The Best Clothes for a Men’s Travel Capsule Wardrobe” - Carryology

    What they‘re saying:

    “The Best Clothes for a Men’s Travel Capsule Wardrobe”

    ‐Carryology

    Shop our favorite merino clothing
  • “Mac Bishop’s Kickstarter for a miracle wool shirt that doesn’t need to be washed exploded across the Internet.” - Stan Alcorn

    What they‘re saying:

    “Mac Bishop’s Kickstarter for a miracle wool shirt that doesn’t need to be washed exploded across the Internet.”

    ‐Stan Alcorn

    Shop our merino wool apparel