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Buy 2+ of select products and save. Our thanks for helping us ship efficiently, helping our warehouse and the planet.
100% Wool Undershirt
CHF 69
Natural White
Signature Crew Neck Tee
CHF 66
Silver Birch
Signature Short Sleeve Henley
CHF 73
Navy
Signature V-Neck Tee
CHF 66
Black
Boxer Briefs
CHF 40
Black & Gray End-On-End
Long Boxer Briefs
CHF 43
Marine Blue
Boxer
CHF 45
Black
Crew Socks
CHF 15
Charcoal
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“The Best Clothes for a Men's Travel Capsule Wardrobe.”
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”Wool&Prince's merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no.”
Tom V. -
”Mac Bishop's kickstarter for a miracle wool shirt that doesn't need to be washed exploded across the internet.”
Stan Alcorn
We're the merino experts
Why a better shirt starts with merino wool.
Traceable supply chain
Working directly with our mill & factory partners since 2013.
Get to know our founder
Mac's story, in his own words.