Best Sellers

Best Sellers

Best Sellers

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Undershirt 100%

CHF 70.00
Natural White
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Crew Neck Tee

CHF 66.00
Black
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size M Slim

130 Button-Down Shirt

CHF 123.00
Dark Blue Oxford
image-on-hover,model-spec: Zach is 6'4", 185 lbs, and wears size L

Full-Zip Ponte Jacket

CHF 177.00
Black Marl
image-on-hover,model-spec: Jessiah is 6', 165 lbs, and wears size M

Crew Neck Tee

CHF 66.00
Spruce Green
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size M

Polo 100%

CHF 84.00
Navy
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size L

Pique Polo

CHF 88.00
Blue & White Birdseye
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130 Button-Down Shirt

CHF 123.00
Blue Oxford
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size L

Short Sleeve Henley

CHF 70.00
Navy
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Interlock Knit Jogger

CHF 132.00
Black
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Interlock Knit Short

CHF 97.00
Charcoal Heather
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Boxer Briefs

CHF 40.00
Marine Blue
image-on-hover,

Boxer Briefs

CHF 40.00
Black
image-on-hover,

Boxer Briefs

CHF 40.00
Black & Gray End-On-End
image-on-hover,model-spec:Chad is 6'1", 168 lbs, and wears size M Slim

210 Button-Down Shirt

CHF 132.00
Burgundy Oxford

Pique Polo

CHF 88.00
Vintage Blue
image-on-hover,model-spec: Zach is 6'4", 185 lbs, and wears size L

Polo

CHF 79.00
Spruce Green
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size M

Waffle Sweatshirt

CHF 114.00
Redwood
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Long Sleeve Henley

CHF 79.00
Black
image-on-hover,model-spec: Zach is 6'4", 185 lbs, and wears size L

Waffle Henley

CHF 118.00
Forest Night

Crew Neck Tee

CHF 66.00
Gray Heather
image-on-hover,model-spec: Zach is 6'4", 185 lbs, and wears size L

V-Neck Tee

CHF 66.00
Black
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Pocket Tee

CHF 66.00
Black End-On-End
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size M

Polo

CHF 79.00
Charcoal Heather
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size M

Half-Zip Ponte Pullover

CHF 150.00
Washed Navy
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We‘re the merino
wool experts.

It‘s all we do.

Treat yourself, geek out on our merino fabrics.

Treat yourself, geek out on our merino fabrics.

You need merino in your rotation.

You need merino in your rotation.

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Get to know our company.

  • Wool&Prince’s merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no. - Tom Vanderbilt

    What they‘re saying:

    Wool&Prince’s merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no.

    ‐Tom Vanderbilt

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  • “The Best Clothes for a Men’s Travel Capsule Wardrobe” - Carryology

    What they‘re saying:

    “The Best Clothes for a Men’s Travel Capsule Wardrobe”

    ‐Carryology

    Shop our favorite merino clothing
  • “Mac Bishop’s Kickstarter for a miracle wool shirt that doesn’t need to be washed exploded across the Internet.” - Stan Alcorn

    What they‘re saying:

    “Mac Bishop’s Kickstarter for a miracle wool shirt that doesn’t need to be washed exploded across the Internet.”

    ‐Stan Alcorn

    Shop our merino wool apparel