New Arrivals
Stretch Tech Short
CHF 119
Black
Stretch Tech Short
CHF 119
Cedarwood
Stretch Tech Short
CHF 119
Odyssey Gray
Boxer Briefs
CHF 39
Hunter Green
Boxer Briefs
CHF 39
Cobalt
Long Boxer Briefs
CHF 42
Hunter Green
100% Wool Crew Neck Tee
CHF 73
Cedarwood
100% Wool Crew Neck Tee
CHF 73
Hunter Green
100% Wool Polo
CHF 84
Cedarwood
100% Wool Polo
CHF 84
Hunter Green
Signature Crew Neck Tee
CHF 65
Cedarwood
Signature Short Sleeve Henley
CHF 71
Sage Green
Signature Polo
CHF 76
Slate Gray
TENCEL™ Sun Hoodie
CHF 119
Khaki Heather
Boxer Briefs
CHF 39
Cedarwood
Interlock Jogger
CHF 127
Olive
Wool Linen Crew Neck Tee
CHF 68
Khaki
Signature Polo
CHF 76
Sage Green
Interlock Short
CHF 95
Charcoal Heather
Signature V-Neck Tee
CHF 65
Natural White
Long Boxer Briefs
CHF 42
Cedarwood
Midweight Pique Button-Down Shirt
CHF 152
Black
Boxer
CHF 44
Verde
Interlock Crew Neck Tee
CHF 87
Charcoal Heather
Wool Linen Crew Neck Tee
CHF 68
Washed Navy
100% Wool Crew Neck Tee
CHF 73
Lavender
Interlock Crew Neck Tee
CHF 87
Olive
Midweight Pique Button-Down Shirt
CHF 152
Olive
Signature V-Neck Tee
CHF 65
Gray Heather
Denim Jean
CHF 160
Indigo
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“The Best Clothes for a Men's Travel Capsule Wardrobe.”
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”Wool&Prince's merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no.”
Tom V. -
”Mac Bishop's kickstarter for a miracle wool shirt that doesn't need to be washed exploded across the internet.”
Stan Alcorn
We're the merino experts
Why a better shirt starts with merino wool.
Traceable supply chain
Working directly with our mill & factory partners since 2013.
Get to know our founder
Mac's story, in his own words.