New Arrivals
Heavyweight Boxy Crew Neck Tee
CHF 108
Vintage Blue
Textured Crew Neck Sweater
CHF 158
Brown Heather
Heavyweight Boxy Crew Neck Tee
CHF 108
Black
Brushback Shacket
CHF 183
Black
Midweight Pique Button-Down Shirt
CHF 158
Vintage Blue
Crew Neck Sweater
CHF 124
Espresso
Signature Crew Neck Tee
CHF 67
Oatmeal Heather
Signature Long Sleeve Tee
CHF 83
Spiced Pear
Textured Crew Neck Sweater
CHF 158
Black Heather
Heavyweight Boxy Crew Neck Tee
CHF 108
Oatmeal
Crew Neck Sweater
CHF 124
Navy
Signature Crew Neck Tee
CHF 67
Rustic Red
Boxer
CHF 46
Hunter Green
Signature Long Sleeve Tee
CHF 83
Vintage Blue
Interlock Travel Hoodie
CHF 191
Black
Signature Long Sleeve Tee
CHF 83
Hunter Green
Brushback Shacket
CHF 183
Forest Night
Midweight Pique Button-Down Shirt
CHF 158
Espresso
Interlock Crew Neck Tee
CHF 91
Hunter Green
Interlock Long Sleeve Tee
CHF 114
Charcoal Heather
Waffle Henley
CHF 118
Cedarwood Heather
Signature Long Sleeve Polo
CHF 88
Hunter Green
Stretch Tech Chino Pant
CHF 166
Black
Interlock Crew Neck Tee
CHF 91
Cedarwood Heather
Waffle Henley
CHF 118
Hunter Green
Ponte Travel Hoodie
CHF 208
Odyssey Gray
Ponte Full-Zip Jacket
CHF 175
Black
Signature V-Neck Tee
CHF 67
Hunter Green
Interlock Long Sleeve Tee
CHF 114
Cedarwood Heather
Signature Crew Neck Tee
CHF 67
Cobalt
Signature Long Sleeve Henley
CHF 83
Light Gray End-on-End
Interlock Long Sleeve Tee
CHF 114
Black
Stretch Tech Short
CHF 124
Black
Boxer Briefs
CHF 41
Cobalt
100% Wool Crew Neck Tee
CHF 76
Cedarwood
Ponte Full-Zip Jacket
CHF 175
Black Marl
Signature Long Sleeve Henley
CHF 83
Odyssey Gray
Ponte Travel Hoodie
CHF 208
Black
Signature Crew Neck Tee
CHF 67
Odyssey Gray
Long Boxer Briefs
CHF 44
Hunter Green
Signature Short Sleeve Henley
CHF 74
Sage Green
Signature Crew Neck Tee
CHF 67
Spiced Pear
TENCEL™ Sun Hoodie
CHF 124
Khaki Heather
Signature Crew Neck Tee
CHF 67
Hunter Green
100% Wool Polo
CHF 88
Cedarwood
Boxer Briefs
CHF 41
Hunter Green
100% Wool Crew Neck Tee
CHF 76
Hunter Green
Signature Crew Neck Tee
CHF 67
Cedarwood
We're the merino experts
Why a better shirt starts with merino wool.
Traceable supply chain
Working directly with our mill & factory partners since 2013.
Get to know our founder
Mac's story, in his own words.