New Arrivals

New Arrivals

New Arrivals

image-on-hover,model-spec:Chad is 6'1", 168 lbs, and wears size M

French Terry Zip Hoodie

CHF 148.00
Odyssey Gray
image-on-hover,model-spec:Chad is 6'1", 168 lbs, and wears size M

French Terry Sweatshirt

CHF 120.00
Odyssey Gray
image-on-hover,model-spec:Chad is  6'1", 168 lbs, and wears size M

French Terry Sweatpant

CHF 138.00
Odyssey Gray
image-on-hover,model-spec: Zach is 6'4", 185 lbs, and wears size L

Polo

CHF 83.00
Washed Navy
image-on-hover,model-spec: Zach is 6'4", 185 lbs, and wears size L

Polo

CHF 83.00
Spruce Green

Polo

CHF 83.00
Aegean Teal

Short Sleeve Henley

CHF 73.00
Aegean Teal
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears 33

Denim Jean

CHF 148.00
Dark Indigo
image-on-hover,

Wool Linen Short Sleeve Button-Down Shirt

CHF 110.00
Vintage Blue Chambray Ships March 31st
image-on-hover,

Wool Linen Button-Down Shirt

CHF 120.00
Vintage Blue Chambray Ships March 31st

Half-Zip Ponte Pullover

CHF 157.00
Black Marl
image-on-hover,model-spec:Chad is 6'1", 168 lbs, and wears size M

Ponte Vest

CHF 148.00
Washed Navy

Polo 100%

CHF 88.00
Emerald
image-on-hover,model-spec:Zach is 6'4", 185 lbs, and wears size L

Polo 100%

CHF 88.00
Black
image-on-hover,model-spec:Zach is 6'4", 185 lbs, and wears size L

Polo 100%

CHF 88.00
Heather Gray
image-on-hover,model-spec:Zach is 6'4", 185 lbs, and wears size L

Polo 100%

CHF 88.00
Navy
image-on-hover,model-spec:Chad is 6'1", 168 lbs, and wears size M

French Terry Sweatshirt

CHF 120.00
Forest Night
image-on-hover,model-spec:Chad is 6'1", 168 lbs, and wears size M

French Terry Zip Hoodie

CHF 148.00
Forest Night
image-on-hover,model-spec:Chad is 6'1", 168 lbs, and wears size M

French Terry Sweatpant

CHF 138.00
Forest Night
image-on-hover,model-spec:Chad is 6'1", 168 lbs, and wears size M

Crew Neck Tee

CHF 69.00
Brick Red

Crew Neck Tee 100%

CHF 79.00
Navy
image-on-hover,model-spec:Chad is 6'1", 168 lbs, and wears size M

Crew Neck Tee 100%

CHF 79.00
Emerald

Crew Neck Tee 100%

CHF 79.00
Black

Crew Neck Tee 100%

CHF 79.00
Heather Gray
image-on-hover,model-spec:Micah is 6'1", 185 lbs, and wears size M Regular

170 Specialty Oxford Shirt

CHF 138.00
Light Gray Oxford
image-on-hover,model-spec:Mark is 6'3", 185lbs, and wears a size M

Midweight Baselayer Legging

CHF 110.00
Black
image-on-hover,model-spec:Matt is 6'2", 176 lbs, and wears size M

Denim Shirt

CHF 129.00
Dark Indigo
image-on-hover,model-spec:Chad is 6'1", 168 lbs, and wears size M Slim

210 Button-Down Shirt

CHF 138.00
Burgundy Oxford
image-on-hover,model-spec:Chad is 6'1", 168 lbs, and wears size M Slim

170 Button-Down Shirt

CHF 138.00
Charcoal Windowpane Twill
image-on-hover,model-spec:Chad is 6'1", 168 lbs, and wears size M Slim

170 Button-Down Shirt

CHF 138.00
Navy Twill
image-on-hover,model-spec:Chad is 6'1", 168 lbs, and wears size M Slim

210 Button-Down Shirt

CHF 138.00
Blue Oxford
image-on-hover,

Undershirt 100%

CHF 73.00
Natural White

Knit Boxer

CHF 51.00
Black
image-on-hover,model-spec:Mark is 6'3", 185lbs, and wears a size L

Knit Boxer

CHF 51.00
Marine Blue

Knit Boxer

CHF 51.00
Forest Night
image-on-hover,

Long Boxer Briefs

CHF 47.00
Marine Blue

Knit Button-Down

CHF 138.00
Black
image-on-hover,model-spec:Matt is 6'2", 176 lbs, and wears size M

Full-Zip Ponte Jacket

CHF 185.00
Black
image-on-hover,

Full-Zip Ponte Jacket

CHF 185.00
Washed Navy
image-on-hover,model-spec:Chad is 6'1", 168 lbs, and wears size M Slim

210 Button-Down Shirt

CHF 138.00
Burnt Olive
image-on-hover,model-spec:Chad is 6'1", 168 lbs, and wears size M Slim

170 Button-Down Shirt

CHF 138.00
Black Twill
image-on-hover,

Socks

CHF 17.00
Navy
image-on-hover,

Socks

CHF 17.00
Charcoal
image-on-hover,

Socks

CHF 17.00
Black
We‘re the merino <br> wool experts.

We‘re the merino
wool experts.

It‘s all we do.

Treat yourself, geek out on our merino fabrics.

Treat yourself, geek out on our merino fabrics.

You need merino in your rotation.

You need merino in your rotation.

Get to know our company.

Get to know our company.

  • Wool&Prince’s merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no. - Tom Vanderbilt

    What they‘re saying:

    Wool&Prince’s merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no.

    ‐Tom Vanderbilt

    Shop our merino t-shirts
  • “The Best Clothes for a Men’s Travel Capsule Wardrobe” - Carryology

    What they‘re saying:

    “The Best Clothes for a Men’s Travel Capsule Wardrobe”

    ‐Carryology

    Shop our favorite merino clothing
  • “Mac Bishop’s Kickstarter for a miracle wool shirt that doesn’t need to be washed exploded across the Internet.” - Stan Alcorn

    What they‘re saying:

    “Mac Bishop’s Kickstarter for a miracle wool shirt that doesn’t need to be washed exploded across the Internet.”

    ‐Stan Alcorn

    Shop our merino wool apparel