New Arrivals

New Arrivals

New Arrivals

Waffle Henley

CHF 124.00
Washed Navy
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size M

Waffle Henley

CHF 124.00
Black
image-on-hover,model-spec: Zach is 6'4", 185 lbs, and wears size L

Waffle Henley

CHF 124.00
Forest Night

Knit Boxer

CHF 51.00
Black
image-on-hover,model-spec:Luke is 6'1", wearing size M

Knit Boxer

CHF 51.00
Marine Blue

Knit Boxer

CHF 51.00
Thyme
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size M

Polo 100%

CHF 88.00
Black
image-on-hover,model-spec: Zach is 6'4", 185 lbs, and wears size L

Polo 100%

CHF 88.00
Burgundy
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size M

Polo 100%

CHF 88.00
Navy

Boxer Briefs

CHF 42.00
Emerald
image-on-hover,

Boxer Briefs

CHF 42.00
Marine Blue
image-on-hover,

Boxer Briefs

CHF 42.00
Black & Gray End-On-End
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size M Slim

130 Button-Down Shirt

CHF 129.00
Navy/White Small Gingham
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size M Slim

130 Button-Down Shirt

CHF 129.00
Blue Gingham
image-on-hover,model-spec: David is 6', 175 lbs, and wears size M Slim

210 Button-Down Shirt

CHF 129.00
Dark Blue Oxford

Interlock Sweatshirt

CHF 120.00
Iron Gray
image-on-hover,model-spec: Zach is 6'4", 185 lbs, and wears size L

Interlock Sweatshirt

CHF 120.00
Washed Navy
image-on-hover,model-spec:Chad is 6'1", 168 lbs, and wears size M

Interlock Sweatshirt

CHF 120.00
Black

Long Sleeve Polo

CHF 92.00
Navy
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size L

Long Sleeve Polo

CHF 92.00
Black

Long Sleeve Polo

CHF 92.00
Charcoal Heather

Interlock Crew Neck Tee

CHF 92.00
Oatmeal Heather
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Interlock Crew Neck Tee

CHF 92.00
Forest Night
image-on-hover,model-spec:Chad is 6'1", 168 lbs, and wears size M

Interlock Crew Neck Tee

CHF 92.00
Black
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size M Slim

130 Button-Down Shirt

CHF 129.00
Dark Blue Oxford
image-on-hover,model-specTemple is 6'2", 185 lbs, and wears size M Slim

130 Button-Down Shirt

CHF 129.00
Light Gray Oxford
image-on-hover

Crew Neck Tee

CHF 69.00
Navy
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Crew Neck Tee

CHF 69.00
Black

Crew Neck Tee

CHF 69.00
Burgundy
image-on-hover,

Undershirt 100%

CHF 73.00
Natural White
image-on-hover,model-spec:Nick is 6'1", 185lbs, and wears a size L

Crew Neck Tee

CHF 69.00
Natural White
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size M

Crew Neck Tee

CHF 69.00
Silver Birch
image-on-hover,model-spec: Matt is 6'2", 176 lbs, and wears size M

Crew Neck Tee

CHF 69.00
Charcoal Heather
image-on-hover,model-spec:Matt is 6'2", 176 lbs, and wears size M

Long Sleeve Henley

CHF 83.00
Umber Brown

Long Sleeve Henley

CHF 83.00
Vintage Blue
image-on-hover,model-spec:Chad is 6'1", 168 lbs, and wears size M

Long Sleeve Henley

CHF 83.00
Charcoal Heather
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Long Sleeve Henley

CHF 83.00
Black
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears 33

Denim Jean

CHF 148.00
Dark Indigo
image-on-hover,model-spec:Matt is 6'2", 176 lbs, and wears a size 32x32

Stretch Canvas Pant

CHF 176.00
Walnut
image-on-hover,model-spec:Matt is 6'2", 176 lbs, and wears a size 32x7

Stretch Canvas Short

CHF 138.00
Walnut
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size M

Long Sleeve Raglan Tee

CHF 83.00
Black
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size M

Long Sleeve Raglan Tee

CHF 83.00
Marine Blue

Long Sleeve Raglan Tee

CHF 83.00
Umber Brown
image-on-hover,model-spec: Jessiah is 6', 165 lbs, and wears size M

210 Button-Down Shirt

CHF 138.00
Black Oxford
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size L

Wool Linen Crew Neck Tee

CHF 77.00
Washed Navy
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size M

Wool Linen Crew Neck Tee

CHF 77.00
Oatmeal
image-on-hover,model-spec:Mac is 6'3", 185lbs, and wears a size M

Pique Knit Button-Down Shirt

CHF 138.00
Blue & White Birdseye
image-on-hover,model-spec:Mac is 6'3", 185lbs, and wears a size M

Pique Knit Button-Down Shirt

CHF 138.00
Gray Heather
image-on-hover,model-spec:Mac is 6'3", 185lbs, and wears a size M

Pique Knit Button-Down Shirt

CHF 138.00
Black

Crew Neck Tee

CHF 69.00
Marionberry
We‘re the merino <br> wool experts.

We‘re the merino
wool experts.

It‘s all we do.

Treat yourself, geek out on our merino fabrics.

Treat yourself, geek out on our merino fabrics.

You need merino in your rotation.

You need merino in your rotation.

Get to know our company.

Get to know our company.

  • Wool&Prince’s merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no. - Tom Vanderbilt

    What they‘re saying:

    Wool&Prince’s merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no.

    ‐Tom Vanderbilt

    Shop our merino t-shirts
  • “The Best Clothes for a Men’s Travel Capsule Wardrobe” - Carryology

    What they‘re saying:

    “The Best Clothes for a Men’s Travel Capsule Wardrobe”

    ‐Carryology

    Shop our favorite merino clothing
  • “Mac Bishop’s Kickstarter for a miracle wool shirt that doesn’t need to be washed exploded across the Internet.” - Stan Alcorn

    What they‘re saying:

    “Mac Bishop’s Kickstarter for a miracle wool shirt that doesn’t need to be washed exploded across the Internet.”

    ‐Stan Alcorn

    Shop our merino wool apparel