New Arrivals

New Arrivals

New Arrivals

Polo 100%

CHF 85.00
Black

Polo 100%

CHF 85.00
Washed Navy

Polo 100%

CHF 85.00
Thyme
image-on-hover,model-spec:Anthony is 6'3" and wears size 32x9

Stretch Tech Short

CHF 134.00
Black
image-on-hover,model-spec:Anthony is 6'3" and wears size 32x9

Stretch Tech Short

CHF 134.00
Olive
image-on-hover,model-spec:Anthony is 6'3" and wears size 32x9

Stretch Tech Short

CHF 134.00
Cedarwood
image-on-hover,model-spec:Anthony is 6'3" and wears size M

Tencel Hoodie

CHF 116.00
Black Heather

Tencel Hoodie

CHF 116.00
Pacific Heather

Standard V-Neck Tee

CHF 67.00
Navy

Stretch Tech Jogger

CHF 152.00
Black

Stretch Tech Jogger

CHF 152.00
Olive

Stretch Tech Jogger

CHF 152.00
Cedarwood
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Crew Neck Tee

CHF 67.00
Marionberry
image-on-hover,model-spec: Zach is 6'4", 185 lbs, and wears size L

Crew Neck Tee

CHF 67.00
Iron Gray
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Crew Neck Tee

CHF 67.00
Gray Heather
image-on-hover,

Boxer Briefs

CHF 40.00
Marine Blue

Boxer Briefs

CHF 40.00
Aegean Teal

Boxer Briefs

CHF 40.00
Gray Heather
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size M

Polo

CHF 80.00
Charcoal Heather
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size M

Polo

CHF 80.00
Washed Navy

Polo

CHF 80.00
Beetroot
image-on-hover,model-spec:Chad is 6'1", 168 lbs, and wears size M Slim

170 Button-Down Shirt

CHF 134.00
Navy Twill
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Interlock Knit Jogger

CHF 134.00
Black
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Interlock Knit Short

CHF 98.00
Black

Short Sleeve Henley

CHF 71.00
Pacific
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size L

Short Sleeve Henley

CHF 71.00
Navy

Ankle Socks

CHF 15.00
Charcoal Heather

Crew Neck Tee 100%

CHF 76.00
Black

Crew Neck Tee 100%

CHF 76.00
Washed Navy

Crew Neck Tee 100%

CHF 76.00
Aegean Teal
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L Slim

130 Button-Down Shirt

CHF 125.00
Green/Blue Plaid
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size M Slim

130 Button-Down Shirt

CHF 125.00
Blue Gingham
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L Slim

130 Button-Down Shirt

CHF 125.00
Charcoal Heather
image-on-hover,model-spec:Luke is 6'1", wearing size M

Waffle Henley

CHF 120.00
Oatmeal Heather
image-on-hover,model-spec:Micah is 6'1", 185 lbs, and wears size L

Fleece Vest

CHF 152.00
Forest Night
image-on-hover,model-spec:Luke is 6'1", wearing size M

Fleece Jacket

CHF 179.00
Forest Night

Crew Neck Tee

CHF 67.00
Sunshine
image-on-hover

Crew Neck Tee

CHF 67.00
Pacific
image-on-hover,model-spec:Nick is 6'1", 185lbs, and wears a size L

Crew Neck Tee

CHF 67.00
Vintage Blue

Interlock Pullover

CHF 125.00
Black

Interlock Pullover

CHF 125.00
Washed Navy
image-on-hover,model-spec:Chad is 6'1", 168 lbs, and wears size M Slim

170 Button-Down Shirt

CHF 134.00
Black Twill
image-on-hover,model-spec:Nick is 6'1", 185lbs, and wears a size M

Half-Zip Ponte Pullover

CHF 152.00
Black
image-on-hover,model-spec: Zach is 6'4", 185 lbs, and wears size L

Full-Zip Ponte Jacket

CHF 179.00
Black Marl
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Fleece Vest

CHF 152.00
Navy Heather
image-on-hover,model-spec:Micah is 6'1", 185 lbs, and wears size L

Fleece Jacket

CHF 179.00
Navy Heather

Waffle Henley

CHF 120.00
Washed Navy
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size M

Waffle Henley

CHF 120.00
Black
image-on-hover

Midweight Baselayer Legging

CHF 107.00
Black

Knit Boxer

CHF 49.00
Black
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wool experts.

It‘s all we do.

Treat yourself, geek out on our merino fabrics.

Treat yourself, geek out on our merino fabrics.

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You need merino in your rotation.

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Get to know our company.

  • Wool&Prince’s merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no. - Tom Vanderbilt

    What they‘re saying:

    Wool&Prince’s merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no.

    ‐Tom Vanderbilt

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  • “The Best Clothes for a Men’s Travel Capsule Wardrobe” - Carryology

    What they‘re saying:

    “The Best Clothes for a Men’s Travel Capsule Wardrobe”

    ‐Carryology

    Shop our favorite merino clothing
  • “Mac Bishop’s Kickstarter for a miracle wool shirt that doesn’t need to be washed exploded across the Internet.” - Stan Alcorn

    What they‘re saying:

    “Mac Bishop’s Kickstarter for a miracle wool shirt that doesn’t need to be washed exploded across the Internet.”

    ‐Stan Alcorn

    Shop our merino wool apparel