New Arrivals

New Arrivals

New Arrivals

image-on-hover,model-spec:Anthony is 6'3" and wears size M Slim

Wool Linen Short Sleeve Button-Down Shirt

CHF 110.00
Black
image-on-hover,model-spec:Anthony is 6'3" and wears size M Slim

Wool Linen Button-Down Shirt

CHF 119.00
Black
image-on-hover,model-spec:Anthony is 6'3" and wears size M Slim

Wool Linen Button-Down Shirt

CHF 119.00
Blue & White Plaid
image-on-hover,model-spec: Delwin is 6'2", 160 lbs, and wears size M

Crew Neck Tee

CHF 69.00
Redwood
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size M

Crew Neck Tee

CHF 69.00
Silver Birch
image-on-hover,model-spec:Nick is 6'1", 185lbs, and wears a size L

Crew Neck Tee

CHF 69.00
Natural White
image-on-hover,model-spec:Anthony is 6'3" and wears size 32x9

Stretch Tech Short

CHF 137.00
Black
image-on-hover,model-spec:Anthony is 6'3" and wears size 32x9

Stretch Tech Short

CHF 137.00
Olive
image-on-hover,model-spec:Anthony is 6'3" and wears size 32x9

Stretch Tech Short

CHF 137.00
Cedarwood
image-on-hover,model-spec:Anthony is 6'3" and wears size M

Tencel™ Sun Hoodie

CHF 119.00
Black Heather

Tencel™ Sun Hoodie

CHF 119.00
Pacific Heather

Standard V-Neck Tee

CHF 69.00
Navy
image-on-hover,model-spec:Anthony is 6'3" and wears size M

Stretch Tech Jogger

CHF 156.00
Black
image-on-hover,model-spec:Anthony is 6'3" and wears size M

Stretch Tech Jogger

CHF 156.00
Olive
image-on-hover,model-spec:Anthony is 6'3" and wears size M

Stretch Tech Jogger

CHF 156.00
Cedarwood

Polo 100%

CHF 87.00
Black

Polo 100%

CHF 87.00
Washed Navy

Polo 100%

CHF 87.00
Thyme

Pique Polo

CHF 91.00
Teal and White Birdseye

Pique Polo

CHF 91.00
Gray and Blue Birdseye
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size L

Pique Polo

CHF 91.00
Black
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Crew Neck Tee

CHF 69.00
Marionberry
image-on-hover,model-spec: Zach is 6'4", 185 lbs, and wears size L

Crew Neck Tee

CHF 69.00
Iron Gray
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Crew Neck Tee

CHF 69.00
Gray Heather
image-on-hover,

Boxer Briefs

CHF 41.00
Marine Blue

Boxer Briefs

CHF 41.00
Aegean Teal

Boxer Briefs

CHF 41.00
Gray Heather
image-on-hover,model-spec:Anthony is 6'3" and wears size M

Polo

CHF 82.00
Charcoal Heather
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size M

Polo

CHF 82.00
Washed Navy

Polo

CHF 82.00
Beetroot
image-on-hover,model-spec:Chad is 6'1", 168 lbs, and wears size M Slim

170 Button-Down Shirt

CHF 137.00
Navy Twill
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Interlock Knit Jogger

CHF 137.00
Black
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Interlock Knit Short

CHF 100.00
Black

Short Sleeve Henley

CHF 73.00
Pacific
image-on-hover,model-spec:Anthony is 6'3" and wears size M

Short Sleeve Henley

CHF 73.00
Navy

Ankle Socks

CHF 15.00
Charcoal Heather

Crew Neck Tee 100%

CHF 78.00
Black

Crew Neck Tee 100%

CHF 78.00
Washed Navy

Crew Neck Tee 100%

CHF 78.00
Aegean Teal
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L Slim

130 Button-Down Shirt

CHF 128.00
Green/Blue Plaid
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size M Slim

130 Button-Down Shirt

CHF 128.00
Blue Gingham
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L Slim

130 Button-Down Shirt

CHF 128.00
Charcoal Heather
image-on-hover,model-spec:Luke is 6'1", wearing size M

Waffle Henley

CHF 122.00
Oatmeal Heather
image-on-hover,model-spec:Micah is 6'1", 185 lbs, and wears size L

Fleece Vest

CHF 156.00
Forest Night
image-on-hover,model-spec:Luke is 6'1", wearing size M

Fleece Jacket

CHF 183.00
Forest Night

Crew Neck Tee

CHF 69.00
Sunshine
image-on-hover

Crew Neck Tee

CHF 69.00
Pacific
image-on-hover,model-spec:Nick is 6'1", 185lbs, and wears a size L

Crew Neck Tee

CHF 69.00
Vintage Blue
image-on-hover,model-spec:Anthony is 6'3" and wears size M

Interlock Pullover

CHF 128.00
Black

Interlock Pullover

CHF 128.00
Washed Navy
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wool experts.

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Treat yourself, geek out on our merino fabrics.

You need merino in your rotation.

You need merino in your rotation.

Get to know our company.

Get to know our company.

  • Wool&Prince’s merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no. - Tom Vanderbilt

    What they‘re saying:

    Wool&Prince’s merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no.

    ‐Tom Vanderbilt

    Shop our merino t-shirts
  • “The Best Clothes for a Men’s Travel Capsule Wardrobe” - Carryology

    What they‘re saying:

    “The Best Clothes for a Men’s Travel Capsule Wardrobe”

    ‐Carryology

    Shop our favorite merino clothing
  • “Mac Bishop’s Kickstarter for a miracle wool shirt that doesn’t need to be washed exploded across the Internet.” - Stan Alcorn

    What they‘re saying:

    “Mac Bishop’s Kickstarter for a miracle wool shirt that doesn’t need to be washed exploded across the Internet.”

    ‐Stan Alcorn

    Shop our merino wool apparel