New Arrivals

New Arrivals

New Arrivals

Waffle Crew Neck Sweatshirt

CHF 123.00
Forest Night

Waffle Henley

CHF 127.00
Forest Night

210 Button-Down Shirt

CHF 143.00
Burgundy Oxford

170 Specialty Oxford Shirt

CHF 143.00
Light Gray Oxford

170 Button-Down Shirt

CHF 143.00
Charcoal Windowpane Twill

170 Button-Down Shirt

CHF 143.00
Navy Twill

210 Button-Down Shirt

CHF 143.00
Blue Oxford

Long Sleeve Henley

CHF 85.00
Charcoal Heather

Heavy Crew Neck Sweatshirt

CHF 123.00
Redwood

Stretch Canvas Pant

CHF 181.00
Castlerock

Stretch Canvas Pant

CHF 181.00
Black

Denim Shirt

CHF 133.00
Dark Indigo

Heavy Crew Neck Tee

CHF 95.00
Redwood

Knit Boxer

CHF 52.00
Black

Knit Boxer

CHF 52.00
Marine Blue

Knit Boxer

CHF 52.00
Forest Night

Boxer Briefs

CHF 43.00
Black & Forest Night End-On-End

Long Boxer Briefs

CHF 49.00
Marine Blue

Long Boxer Briefs

CHF 49.00
Black

Long Boxer Briefs

CHF 49.00
Iron Gray

Long Sleeve Raglan Tee

CHF 85.00
Charcoal Heather

Knit Button-Down

CHF 143.00
Black

Heavy Crew Neck Tee

CHF 95.00
Black

Crew Neck Tee

CHF 72.00
Forest Night

Crew Neck Tee

CHF 72.00
Charcoal Heather

Crew Neck Tee

CHF 72.00
Mauve

Full-Zip Ponte Jacket

CHF 191.00
Black

Full-Zip Ponte Jacket

CHF 191.00
Washed Navy

Short Sleeve Henley

CHF 75.00
Forest Night

210 Button-Down Shirt

CHF 143.00
Burnt Olive

170 Button-Down Shirt

CHF 143.00
Black Twill

130 Button-Down Shirt

CHF 133.00
Dark Blue Oxford

130 Button-Down Shirt

CHF 133.00
Blue Oxford

130 Button-Down Shirt

CHF 133.00
Light Gray Oxford

French Terry Hoodie

CHF 171.00
Vintage Blue

French Terry Hoodie

CHF 171.00
Canyon Red

French Terry Hoodie

CHF 171.00
Charcoal Heather

Short Sleeve Henley

CHF 75.00
Mauve

Short Sleeve Henley

CHF 75.00
Charcoal Heather
We‘re the merino <br> wool experts.

We‘re the merino
wool experts.

It‘s all we do.

Treat yourself, geek out on our merino fabrics.

Treat yourself, geek out on our merino fabrics.

You need merino in your rotation.

You need merino in your rotation.

Get to know our company.

Get to know our company.

  • Wool&Prince’s merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no. - Tom Vanderbilt

    What they‘re saying:

    Wool&Prince’s merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no.

    ‐Tom Vanderbilt

    Shop our merino t-shirts
  • “The Best Clothes for a Men’s Travel Capsule Wardrobe” - Carryology

    What they‘re saying:

    “The Best Clothes for a Men’s Travel Capsule Wardrobe”

    ‐Carryology

    Shop our favorite merino clothing
  • “Mac Bishop’s Kickstarter for a miracle wool shirt that doesn’t need to be washed exploded across the Internet.” - Stan Alcorn

    What they‘re saying:

    “Mac Bishop’s Kickstarter for a miracle wool shirt that doesn’t need to be washed exploded across the Internet.”

    ‐Stan Alcorn

    Shop our merino wool apparel