New Arrivals

New Arrivals

New Arrivals

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Tipped Pique Polo

CHF 89.00
Aegean Teal & White Birdseye

Tipped Pique Polo

CHF 89.00
Burgundy & White Birdseye
image-on-hover,model-spec:Anthony is 6'3" and wears size 32x9

Stretch Tech Short

CHF 134.00
Cedarwood

130 Button-Down Shirt

CHF 125.00
Tonal Green Plaid

130 Button-Down Shirt

CHF 125.00
Navy Multi Windowpane
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size M Slim

130 Button-Down Shirt

CHF 125.00
Dark Blue Oxford
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Signature Long Sleeve Polo

CHF 89.00
Navy
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size L

Signature Long Sleeve Polo

CHF 89.00
Black

Signature Long Sleeve Polo

CHF 89.00
Pine
image-on-hover,model-spec:Anthony is 6'3" and wears size M

Signature Standard V-Neck Tee

CHF 67.00
Vintage Blue
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size M

Signature Standard V-Neck Tee

CHF 67.00
Navy

Signature Standard V-Neck Tee

CHF 67.00
Forest Night
image-on-hover,model-spec:Micah is 6'1", 185 lbs, and wears size L

Signature Long Sleeve Henley

CHF 80.00
Vintage Blue

Signature Long Sleeve Henley

CHF 80.00
Ochre

Signature Long Sleeve Henley

CHF 80.00
Thyme
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Signature Crew Neck Tee

CHF 67.00
Pacific
image-on-hover,model-spec: Matt is 6'2", 176 lbs, and wears size M

Signature Crew Neck Tee

CHF 67.00
Forest Night
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Signature Crew Neck Tee

CHF 67.00
Ochre
image-on-hover,model-spec:Anthony is 6'3" and wears size M

100% Wool Polo

CHF 85.00
Thyme
image-on-hover,model-spec:Anthony is 6'3" and wears size 32x9

Stretch Tech Short

CHF 134.00
Olive
image-on-hover,model-spec:Anthony is 6'3" and wears size 32x9

Stretch Tech Short

CHF 134.00
Black

Wool Linen Crew Neck Tee

CHF 75.00
Blue Jay
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size L

Wool Linen Crew Neck Tee

CHF 75.00
Washed Navy
image-on-hover,model-spec:Matt is 6'2", 176 lbs, and wears size M

Wool Linen Crew Neck Tee

CHF 75.00
Cool Olive
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size M

Wool Linen Short Sleeve Button-Down Shirt

CHF 107.00
Black
image-on-hover,model-spec:Anthony is 6'3" and wears size M Slim

Wool Linen Button-Down Shirt

CHF 116.00
Black
image-on-hover,model-spec:Anthony is 6'3" and wears size M Slim

Wool Linen Button-Down Shirt

CHF 116.00
Blue & White Plaid
image-on-hover,model-spec: Delwin is 6'2", 160 lbs, and wears size M

Signature Crew Neck Tee

CHF 67.00
Redwood
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size M

Signature Crew Neck Tee

CHF 67.00
Silver Birch
image-on-hover,model-spec:Nick is 6'1", 185lbs, and wears a size L

Signature Crew Neck Tee

CHF 67.00
Natural White

100% Wool Polo

CHF 85.00
Forest Night
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size M

100% Wool Polo

CHF 85.00
Burgundy

100% Wool Crew Neck Tee

CHF 76.00
Burgundy
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TENCEL™ Sun Hoodie

CHF 116.00
Black Heather
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TENCEL™ Sun Hoodie

CHF 116.00
Pacific Heather
image-on-hover,model-spec:Anthony is 6'3" and wears size M

Stretch Tech Jogger

CHF 152.00
Black
image-on-hover,model-spec:Anthony is 6'3" and wears size M

Stretch Tech Jogger

CHF 152.00
Olive
image-on-hover,model-spec:Anthony is 6'3" and wears size M

Stretch Tech Jogger

CHF 152.00
Cedarwood
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size M

100% Wool Polo

CHF 85.00
Black
image-on-hover,model-spec:Anthony is 6'3" and wears size M

100% Wool Polo

CHF 85.00
Washed Navy
image-on-hover,model-spec:Anthony is 6'3" and wears size M

Pique Polo

CHF 89.00
Teal and White Birdseye
image-on-hover,

Pique Polo

CHF 89.00
Gray and Blue Birdseye
image-on-hover,model-spec:Temple is 6'2", 185 lbs, and wears size L

Pique Polo

CHF 89.00
Black
image-on-hover,model-spec: Micah is 6'1", 185 lbs, and wears size L

Signature Crew Neck Tee

CHF 67.00
Marionberry
image-on-hover,model-spec: Zach is 6'4", 185 lbs, and wears size L

Signature Crew Neck Tee

CHF 67.00
Iron Gray
image-on-hover,model-spec:Anthony is 6'3" and wears size M

Signature Crew Neck Tee

CHF 67.00
Gray Heather
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Boxer Briefs

CHF 40.00
Marine Blue

Boxer Briefs

CHF 40.00
Aegean Teal

Boxer Briefs

CHF 40.00
Gray Heather
image-on-hover,model-spec:Anthony is 6'3" and wears size M

Signature Polo

CHF 80.00
Charcoal Heather
We‘re the merino <br> wool experts.

We‘re the merino
wool experts.

It‘s all we do.

Treat yourself, geek out on our merino fabrics.

Treat yourself, geek out on our merino fabrics.

You need merino in your rotation.

You need merino in your rotation.

Get to know our company.

Get to know our company.

  • Wool&Prince’s merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no. - Tom Vanderbilt

    What they‘re saying:

    Wool&Prince’s merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no.

    ‐Tom Vanderbilt

    Shop our merino t-shirts
  • “The Best Clothes for a Men’s Travel Capsule Wardrobe” - Carryology

    What they‘re saying:

    “The Best Clothes for a Men’s Travel Capsule Wardrobe”

    ‐Carryology

    Shop our favorite merino clothing
  • “Mac Bishop’s Kickstarter for a miracle wool shirt that doesn’t need to be washed exploded across the Internet.” - Stan Alcorn

    What they‘re saying:

    “Mac Bishop’s Kickstarter for a miracle wool shirt that doesn’t need to be washed exploded across the Internet.”

    ‐Stan Alcorn

    Shop our merino wool apparel