New Arrivals
Signature V-Neck Tee
CHF 66
Hunter Green
Signature Crew Neck Tee
CHF 66
Cobalt
Signature Long Sleeve Henley
CHF 81
Light Gray End-on-End
Stretch Tech Short
CHF 122
Black
Boxer Briefs
CHF 40
Cobalt
100% Wool Crew Neck Tee
CHF 74
Cedarwood
Signature Long Sleeve Henley
CHF 81
Odyssey Gray
Stretch Tech Short
CHF 122
Cedarwood
Signature Crew Neck Tee
CHF 66
Odyssey Gray
Long Boxer Briefs
CHF 43
Hunter Green
Signature Short Sleeve Henley
CHF 73
Sage Green
Signature Crew Neck Tee
CHF 66
Spiced Pear
TENCEL™ Sun Hoodie
CHF 122
Khaki Heather
Stretch Tech Short
CHF 122
Odyssey Gray
Signature Crew Neck Tee
CHF 66
Hunter Green
100% Wool Polo
CHF 86
Cedarwood
Boxer Briefs
CHF 40
Hunter Green
100% Wool Crew Neck Tee
CHF 74
Hunter Green
Signature Crew Neck Tee
CHF 66
Cedarwood
100% Wool Polo
CHF 86
Hunter Green
Signature Polo
CHF 78
Slate Gray
Boxer Briefs
CHF 40
Cedarwood
Wool Linen Crew Neck Tee
CHF 69
Khaki
Signature Polo
CHF 78
Sage Green
Signature V-Neck Tee
CHF 66
Natural White
Long Boxer Briefs
CHF 43
Cedarwood
Interlock Crew Neck Tee
CHF 89
Charcoal Heather
Wool Linen Crew Neck Tee
CHF 69
Washed Navy
Signature V-Neck Tee
CHF 66
Gray Heather
Denim Jean
CHF 163
Indigo
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Why a better shirt starts with merino wool.
Traceable supply chain
Working directly with our mill & factory partners since 2013.
Get to know our founder
Mac's story, in his own words.