Own less, own better, and get back to the things you love doing.
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New Arrivals
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100% Wool Polo
CHF 77
Aurora Blue
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100% Wool Polo
CHF 77
Terracotta
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Signature Polo
CHF 72
Cerulean Blue
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Wool Linen Crew Neck Tee
CHF 67
Washed Navy
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Stretch Canvas Shorts
CHF 121
Navy
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Wool Linen Crew Neck Tee
CHF 67
Cool Olive
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Signature Polo
CHF 72
Rosewood
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100% Wool Crew Neck Tee
CHF 69
Terracotta
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable Progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince