We are the merino wool experts,
it’s all we do.
Learn more →
New Arrivals
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Signature Crew Neck Tee
CHF 64
Ocean Teal
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Midweight Pique Button-Down Shirt
CHF 149
Black
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Interlock Jogger
CHF 125
Olive
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Interlock Crew Neck Tee
CHF 86
Charcoal Heather
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Signature Crew Neck Tee
CHF 64
Forest Night
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Interlock Crew Neck Tee
CHF 86
Olive
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Stretch Canvas 5-Pocket Pant
CHF 157
Castlerock
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Midweight Pique Button-Down Shirt
CHF 149
Olive
Own less, own better, and get back to the things you love doing.
About us →
Level up your layers
Our midweight Honeycomb Waffle Quarter-zip adds depth to any outfit with its unique, eye-catching texture.
“Used this sweater for real estate closings, to airport outfits, to just a warm layer! Love the color and the comfort of this quarter zip.” —Earl
Best Sellers
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Boxer Briefs
CHF 38
Black & Gray End-On-End
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100% Wool Undershirt
CHF 67
Natural White
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Signature Crew Neck Tee
CHF 64
Gray Heather
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Ponte Travel Hoodie
CHF 188
Black
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Denim Jean
CHF 157
Indigo
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130 Button-Down Shirt
CHF 125
Silver Jade & Ash Brown Plaid
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210 Button-Down Shirt
CHF 133
Burgundy Oxford
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100% Wool Crew Neck Tee
CHF 72
Washed Navy
We're the merino experts
Why a better shirt starts with merino wool.
Traceable supply chain
We've been working directly with our mill & factory partners since 2013.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince