Own less, own better, and get back to the things you love doing.
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New Arrivals
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Waffle Henley
CHF 116
Aurora Blue Heather
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Waffle Henley
CHF 116
Burgundy
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130 Button-Down Shirt
CHF 121
Navy/Ochre Plaid
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130 Button-Down Shirt
CHF 121
Black/Castlerock Plaid
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Ribbed Beanie
CHF 43
Dark Charcoal Heather
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Crew Neck Sweater
CHF 104
Dark Charcoal Heather
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Crew Neck Sweater
CHF 104
Navy
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Crew Neck Sweater
CHF 104
Burgundy
Warm, yet breathable fleece
Our fluffy fleece with a piled fabric structure will be your new go-to for fall.
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We're the merino experts
Why a better shirt starts with merino wool.
Sustainable Progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince