Own less, own better, and get back to the things you love doing.
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New Arrivals
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130 Button-Down Shirt
CHF 128
Aurora Blue & Terracotta Plaid
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130 Button-Down Shirt
CHF 128
Ochre & Sage Green Plaid
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Denim Jean
CHF 160
Indigo
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130 Button-Down Shirt
CHF 128
Silver Jade & Ash Brown Plaid
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Signature Crew Neck Tee
CHF 65
Moss Green
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Signature Long Sleeve Raglan Tee
CHF 80
Ochre
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Sweater Hoodie
CHF 128
Navy
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Signature Crew Neck Tee
CHF 65
Alpine Blue
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable Progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince