Own less, own better, and get back to the things you love doing.
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New Arrivals
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Wool Linen Crew Neck Tee
CHF 70
Washed Navy
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Wool Linen Crew Neck Tee
CHF 70
Cool Olive
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Stretch Canvas Pant
CHF 159
Black
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TENCEL™ Sun Hoodie
CHF 109
Black Heather
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Signature Crew Neck Tee
CHF 63
Ash Brown
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Signature Polo
CHF 75
Rosewood
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Signature Polo
CHF 75
Orange Horizon
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Signature Polo
CHF 75
Cerulean Blue
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable Progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince