Everyday Merino
2025 Sample Sale
February 21–22, 2025
Why wear merino?
A better shirt starts with merino wool.
Your next shirt could be on us
Wear a Wool&Prince shirt for 100 days straight and your next shirt is on us.
Founder's Story
Mac's story and the start of Wool&Prince.
A guide to our woven shirts
An overview of our woven shirts to help you find the best one suited for you.
A guide to our knit tops
An overview of our knit tops to help you find the one best suited for you.
How to care for your shirt
Learn how to get the most from your button-down.
Performance, in disguise
Effective activewear is all about the right fabric. And nothing beats merino.
Sustainable Progress
Sharing our progress in building a more sustainable apparel company.
Why merino wool beats cotton
Wool regulates your temperature like no other material.
Woven Supply Chain
We can trace our wool purchase to a specific farm that meets our values in sustainability.
Meet the Team
We're changing the way people think about clothing—less is more.
Shop our women's brand, wool&
Same great fabrics and team behind the new brand.