New Arrivals
100% Wool Polo
CHF 88
Hunter Green
Signature Polo
CHF 79
Slate Gray
Boxer Briefs
CHF 41
Cedarwood
Wool Linen Crew Neck Tee
CHF 71
Khaki
Signature Polo
CHF 79
Sage Green
Signature V-Neck Tee
CHF 67
Natural White
Long Boxer Briefs
CHF 44
Cedarwood
Interlock Crew Neck Tee
CHF 91
Charcoal Heather
Wool Linen Crew Neck Tee
CHF 71
Washed Navy
Signature V-Neck Tee
CHF 67
Gray Heather
Denim Jean
CHF 166
Indigo
We're the merino experts
Why a better shirt starts with merino wool.
Traceable supply chain
Working directly with our mill & factory partners since 2013.
Get to know our founder
Mac's story, in his own words.