New Arrivals
Signature Long Sleeve Polo
CHF 89
Navy
Signature Long Sleeve Henley
CHF 80
Vintage Blue
Signature Long Sleeve Henley
CHF 80
Ochre
Signature Long Sleeve Henley
CHF 80
Thyme
100% Wool Undershirt 3-Pack
CHF 191
Natural White 3-Pack
Boxer Brief 8-Pack
CHF 275
Black 8-Pack
Signature Crew Neck Tee
CHF 68
Ochre
100% Wool Polo
CHF 86
Forest Night
100% Wool Polo
CHF 86
Burgundy
Stretch Tech Jogger
CHF 153
Black
Stretch Tech Jogger
CHF 153
Cedarwood
100% Wool Polo
CHF 86
Black
100% Wool Polo
CHF 86
Washed Navy
Signature Crew Neck Tee
CHF 68
Gray Heather
Boxer Briefs
CHF 40
Marine Blue
170 Button-Down Shirt
CHF 135
Navy Twill
Ankle Socks
CHF 15
Charcoal Heather
100% Wool Crew Neck Tee
CHF 77
Black
100% Wool Crew Neck Tee
CHF 77
Washed Navy
130 Button-Down Shirt
CHF 113
Green/Blue Plaid
Fleece Jacket
CHF 180
Forest Night
Fleece Jacket
CHF 180
Navy Heather
Fleece Vest
CHF 153
Forest Night
Fleece Vest
CHF 153
Navy Heather
Signature Crew Neck Tee
CHF 68
Vintage Blue
170 Button-Down Shirt
CHF 135
Black Twill
Waffle Henley
CHF 120
Black
Midweight Baselayer Legging
CHF 108
Black
Boxer
CHF 49
Black
Interlock Sweatshirt
CHF 117
Black
210 Button-Down Shirt
CHF 135
Burgundy Oxford
Interlock Crew Neck Tee
CHF 89
Forest Night
Interlock Crew Neck Tee
CHF 89
Black
Ankle Socks
CHF 15
Black
Boxer Brief 4-Pack
CHF 141
Black 4-Pack
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"The Best Clothes for a Men's Travel Capsule Wardrobe."
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"Wool&Prince's merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no."
Tom V. -
"Mac Bishop's kickstarter for a miracle wool shirt that doesn't need to be washed exploded across the internet."
Stan Alcorn
You need merino in your rotation
