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About Us
Why Merino Beats Cotton
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Built around a 22 micron wool / nylon blend, we set out to design the minimalist's dream sock. Dress it up, wear it casually, skip a wash. You get the idea. In our product development process, we noticed that the luxurious low-micron socks pilled, fuzzed, shrunk, and generally degraded faster. The marginal increase in softness for a sacrifice in durability didn't make sense to us. See for yourself and give them a try.
These socks were knit with a 1x1 rib instead of the 2x1 rib we specified. You'll be hard-pressed to notice a difference in look or performance.
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