
Own less, own better, and get back to the things you love doing.
About us →
Merino essentials
“I’ve been wearing the shirt for 4 days straight and it feels fantastic and doesn’t smell. I’m blown away!”
Shop now →New Arrivals
-
Ponte Travel Hoodie
$353
Black
-
Signature Short Sleeve Henley
$126
Spruce Green
-
Signature Short Sleeve Henley
$126
Ash Brown
-
Stretch Canvas Pant
$304
Black
-
Honeycomb Waffle Quarter-Zip
$256
Marine Blue
-
Pique Polo
$159
Spruce Green & Washed Navy Birdseye
-
Stretch Canvas Pant
$304
Navy
-
Stretch Chino Pant
$272
Khaki


We're the merino experts
Why a better shirt starts with merino wool.

Sustainable Progress
Learn about our traceable knit supply chain.

Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince