Own less, own better, and get back to the things you love doing.
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New Arrivals
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Wool Linen Crew Neck Tee
$130
Washed Navy
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Wool Linen Crew Neck Tee
$130
Cool Olive
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Stretch Canvas Pant
$298
Black
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TENCEL™ Sun Hoodie
$203
Black Heather
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Signature Crew Neck Tee
$118
Ash Brown
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Signature Polo
$140
Rosewood
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Signature Polo
$140
Orange Horizon
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Signature Polo
$140
Cerulean Blue
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable Progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince