Merino Made Easy
Welcome to wool&, our premium merino women's brand. We design ultra-soft, timeless pieces that elevate your wardrobe—so you can focus on what matters.
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Community
“The nicest place on the internet”
Our welcoming Facebook group is a place for past, present, and aspiring wool& customers to encourage and inspire each other.
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Quality over Quantity
wool& 100 Day Challenge
Our brand was founded on three principles: live simply, consume carefully, and do good. We created our 100 Day Challenge—where the goal is to wear one dress 100 days in a row—to encapsulate all three principles.
wool& Wardrobe Challenges