The shirt that started it all, with a spread collar.
We were tired of the dry cleaners, so we decided to make a better button-down (yes, we know you're looking at a spread collar). Relying on the natural benefits of merino wool, we designed these shirts designed to be worn more and washed less. Our founder wore his for 100 days straight, just to prove the performance of merino (side note, you can earn a free shirt doing the same).
Replace your entire closet of shirts with just a couple of ours. They're better for you, your wallet, and the environment. They're just better.
Read the shirt guide and learn about our different fabrics.
Fabric
130gsm Merino
100% Merino Wool
All Oxfords 17.5 Micron
All Patterns 18.5 Micron
210gsm Merino
100% Merino Wool
17.5 Micron
Care
Machine wash cold with like colors,
line dry or tumble dry low.
Low iron if needed.
Origin
Made in Shanghai.