We are the merino wool experts,
it’s all we do.
Learn more →
New Arrivals
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Ponte Full-Zip Jacket
$208
Black Marl
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Stretch Tech Chino Pant
$198
Sage Green
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Signature Long Sleeve Raglan Tee
$98
Aurora Blue
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Honeycomb Waffle Quarter-zip
$168
Black
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Waffle Henley
$140
Moss Green
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130 Button-Down Shirt
$158
Ochre & Sage Green Plaid
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Denim Jean
$198
Indigo
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Honeycomb Waffle Quarter-zip
$168
Forest Night
Own less, own better, and get back to the things you love doing.
About us →
Best Sellers
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130 Button-Down Shirt
$158
Silver Jade & Ash Brown Plaid
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210 Button-Down Shirt
$168
Burgundy Oxford
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100% Wool Crew Neck Tee
$90
Spruce Green
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Stretch Twill Chino Pant
$198
Khaki
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Signature Crew Neck Tee
$80
Gray Heather
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Wool Linen Crew Neck Tee
$84
Cool Olive
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Stretch Canvas 5-Pocket Pant
$198
Black
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Signature Long Sleeve Henley
$98
Forest Night
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable Progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince