Own less, own better, and get back to the things you love doing.
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New Arrivals
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Denim Jean
$198
Indigo
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130 Button-Down Shirt
$158
Silver Jade & Ash Brown Plaid
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Signature Crew Neck Tee
$80
Moss Green
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Signature Long Sleeve Raglan Tee
$98
Ochre
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Sweater Hoodie
$158
Navy
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Signature Crew Neck Tee
$80
Alpine Blue
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Interlock Sweatshirt
$136
Khaki
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Interlock Crew Neck Tee
$108
Espresso
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable Progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince