We are the merino wool experts,
it’s all we do.
Learn more →
New Arrivals
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Boxer Briefs
$48
Cedarwood
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TENCEL™ Sun Hoodie
$148
Khaki Heather
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Signature Short Sleeve Henley
$88
Sage Green
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Signature Polo
$94
Slate Gray
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Wool Linen Crew Neck Tee
$84
Khaki
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Boxer
$54
Verde
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Long Boxer Briefs
$52
Cedarwood
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100% Wool Crew Neck Tee
$90
Ocean Teal
Own less, own better, and get back to the things you love doing.
About us →
Midweight Pique Button-Down
We spent extra time dialing in the weight, structure, and texture to make sure it was exactly right—more substantial than our lightweight pique, yet still comfortable and breathable. “I think this is the best shirt I've ever worn. It looks great, it's incredibly soft and comfortable. It feels like it falls over your shoulders, but the fit is still perfect.” —Ethan G.
Shop now →Best Sellers
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Boxer Briefs
$48
Black & Gray End-On-End
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100% Wool Undershirt
$84
Natural White
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Signature Crew Neck Tee
$80
Gray Heather
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Ponte Travel Hoodie
$238
Odyssey Gray
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Denim Jean
$198
Indigo
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130 Button-Down Shirt
$158
Light Gray Oxford
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210 Button-Down Shirt
$168
Burgundy Oxford
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100% Wool Crew Neck Tee
$90
Washed Navy
We're the merino experts
Why a better shirt starts with merino wool.
Traceable supply chain
We've been working directly with our mill & factory partners since 2013.
Pack less, go further
Travel lighter with merino pieces made to be worn again and again.
Join us on instagram
Share your style with @woolandprince