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We ship around the world from the United States via USPS, UPS Mail Innovations, and FedEx.

For European customers, we offer our best selling shirts shipped directly from the Netherlands. (No shipping delays, unexpected duties, or customs clearance charges.)

Free Shipping, Free Exchanges

Free Ground Shipping

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International Shipping Flat Rates

USPS First Class Mail (15 to 30 days) for $10 on orders over $150

FedEx Express (3 to 6 days) for $35 on orders over $150

More shipping information here.
Underwear return policy here.

Care Instructions


When necessary, we recommend taking your shirt to the dry cleaners for a crisp look. You can also machine wash your shirt using normal cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.


Gentle cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.


Hand wash cold. Lay flat or line dry. Don't use drying machine.

Size Guide


Measure around the middle of your neck, leaving the tape loose.


Measure around your natural waist, keeping the tape a bit loose.


Measure under your arms around the fullest part of your chest

Arm length

Measure from the back of your neck across the top of your shoulder to your elbow, and down to your wrist

Size Extra SmallXS
Neck 13.5-14"
Chest 32-34"
Waist 26-28"
Arm Length 31-32"
Size SmallS
Neck 14-14.5"
Chest 35-37"
Waist 29-31"
Arm Length 32-33"
Size MediumM
Neck 15-15.5"
Chest 38-40"
Waist 32-34"
Arm Length 33-34"
Size LargeL
Neck 16-16.5"
Chest 41-43"
Waist 35-37"
Arm Length 34-35"
Size Extra LargeXL
Neck 17-17.5"
Chest 44-46"
Waist 38-40"
Arm Length 35-36"

Need more size information? Click here for shirt measurements and here for a note about our fits.

Free shipping, free exchanges in the USA. Free shipping, free exchanges in the USA. Check out our New Arrivals.

210 Button-Down Shirt

Our 100% merino wool workhorse with a casual, heavier weight drape. This is the shirt our founder wore for 100 days straight.

Our 100% merino wool workhorse with a casual, heavier weight drape. This is the shirt our founder wore for 100 days straight.

If you’re only going to buy one shirt, make it this one.

We were tired of the dry cleaners, so we decided to make a better button-down. Relying on the tried-and-true benefits of merino wool, we designed these shirts to be worn more and washed less. Our founder wore his for 100 days straight, just to prove the performance of merino (side note, you can earn a free shirt doing the same).

Replace your entire closet of shirts with just a couple of ours. They’re better for you, your wallet, and the environment. They’re just better.

Read the shirt guide and learn about our different fabrics.


100% Merino Wool
18.5 Micron (Oxfords, Solids, Navy/White Gingham, Blue Gingham)
17.5 Micron (Rest of Patterns)

100% Merino Wool
18.5 Micron

100% Merino Wool
17.5 Micron

76% Merino Wool
24% Linen
18.5 Micron

100% Merino Wool
18.5 Micron

Machine wash cold with like colors,
line dry or tumble dry low;
Low iron if needed.

Made in Shanghai (Oxfords, Solids, Most Patterns)
Made in Vietnam (Navy/White Gingham, Blue Gingham)

Customer Reviews

Based on 114 reviews
Heather H.
Height: 6'3"
Weight: 190
Fit Purchased: Tall
Size Purchased: M
Perfect Fit!

My husband was so happy to find medium tall. It fits like his custom tailored shirts with a nice slim line and perfectly long arms. The fabric is smooth and soft. He's purchased three pieces in different weights in this size and will be replacing shirts in his wardrobe with wool& as needed!

John H.
Height: 6’
Weight: 190
Fit Purchased: Slim
Size Purchased: L
Sizing is weird - Smells like wet dog when wet

I bought this after having a 130 for a few years. Unfortunately I gained a bit of weight so I purchased a Large Slim. The sizing in the 210 is a bit weird. It is not slim fitting at all. The sleeve length, shoulders and collar fit great however the body feels almost regular fit. It is wide and not very long. I can barely tuck it in. It fits more like an oxford shirt.

I can deal with the fit as I can wear it like an Oxford however the think that gets me is the smell. I don’t know what is up with the 210 material but once it is wet it is absolutely disgusting smelling. I wash in the washing machine then hang dry. When drying there is an odour that it gives off that makes me not want to wear and wash the shirt anymore since it is rancid musty smelling. It is so fragrant it makes a 2000sqft house smell like a big wet dog is wondering around our house.

I do not recommend this shirt due to this smell. I am torn since I do love the shirts but I don’t know if I would buy anymore if it has this kind of smell.

We're very sorry to hear that you're experiencing this issue with your 210 button-down shirt! We're going to be reaching out shortly via email so that we can make this right. Please know that we really value your honest feedback!


The fit is slimmer than in the past but the quality is still on point


The fit is slimmer than in the past but the quality is still on point

Height: 5'10"
Weight: 155
Fit Purchased: Slim
Size Purchased: S
130 gsm button down

I was eager to try these shirts after seeing so many enthusiastic reviews, but unfortunately could not make them work. The collar is far too large, making for an awkward fit--even after sizing down from an expected slim M per the size chart to a slim S, I can fit my entire hand between the collar and my neck, leaving an unsightly gap, especially when trying them on with a suit jacket. At about 155 lb and 5'10" I am a fairly average size, normally wearing a 15" neck for dress shirts. I was hoping for a versatile shirt to wear while traveling that could also work with a tie for more formal events, but there's no way I could pull that off with the way these are cut.

We're so sorry to hear that the Button Down didn't work out. We're happy to take this feedback on the fit into consideration with our design team. In the meantime, we'd love it if you reached out to our helpdesk at so that we can get this taken care of for you!