Fresh &
Familiar

Elevated classics,
restocked and refined.

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We are the merino wool experts,
it’s all we do.

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Stock up and save

Buy 2 or more of our merino essentials, and save up to 14%.

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Own less, own better, and get back to the things you love doing.

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Level up your layers

Our midweight Honeycomb Waffle Quarter-zip adds depth to any outfit with its unique, eye-catching texture.

“Used this sweater for real estate closings, to airport outfits, to just a warm layer! Love the color and the comfort of this quarter zip.” —Earl

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We're the merino experts

Why a better shirt starts with merino wool.

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Sustainable Progress

Learn about our traceable knit supply chain.

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Own less, own better

Wear more and wash less—way less—thanks to wool's natural properties.

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