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Own less, own better, and get back to the things you love doing.
About us →![](http://woolandprince.com/cdn/shop/files/11122024_Homepage_BelowtheFold_WovenFall_EU_1920x900_6fd936bf-9ce6-4239-b529-c2587873f6e0.jpg?v=1731431265&width=1900)
BEST SELLER
The shirt that made us famous.
Featured in over 150 publications around the world.
Shop now →New Arrivals
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Honeycomb Waffle Quarter-Zip
$232
Ochre
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Honeycomb Waffle Quarter-Zip
$232
Pine
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Honeycomb Waffle Quarter-Zip
$232
Marine Blue
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Stretch Chino Pant
$247
Navy
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Signature Polo
$129
Charcoal Heather
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Signature Polo
$129
Black
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Signature Polo
$129
Washed Navy
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Stretch Chino Pant
$247
Khaki
![](http://woolandprince.com/cdn/shop/files/10222024_Homepage_BelowtheFold_WoolinFall_1920x1080_e845dcab-c1a0-4c8a-8a3b-491af913a0ac.jpg?v=1729635391&width=1900)
Warm, yet breathable fleece
Our fluffy fleece with a piled fabric structure will be your new go-to for fall.
Shop now →![](http://woolandprince.com/cdn/shop/files/10222024_Homepage_Blogs_WereTheMerinoExperts_600x800_580fa77f-b976-4cd9-b57e-7a380b178e7f.jpg?v=1729635230&width=600)
We're the merino experts
Why a better shirt starts with merino wool.
![](http://woolandprince.com/cdn/shop/files/08022024_Homepage_Blogs_SustainableProgress_600x800_fb7ed08a-5754-42cc-b981-ee28916b1140.jpg?v=1722973807&width=600)
Sustainable Progress
Learn about our traceable knit supply chain.
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Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
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