Own less, own better, and get back to the things you love doing.
About us →
BEST SELLER
The shirt that made us famous.
Featured in over 150 publications around the world.
Shop now →New Arrivals
-
Honeycomb Waffle Quarter-Zip
$233
Ochre
-
Honeycomb Waffle Quarter-Zip
$233
Pine
-
Honeycomb Waffle Quarter-Zip
$233
Marine Blue
-
Stretch Chino Pant
$247
Navy
-
Signature Polo
$130
Charcoal Heather
-
Signature Polo
$130
Black
-
Signature Polo
$130
Washed Navy
-
Stretch Chino Pant
$247
Khaki
Your wardrobe must-have
Your go-to undershirt: the best base layer for every guy's wardrobe.
Shop now →
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable Progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince