We are the merino wool experts,
it’s all we do.
Learn more →
New Arrivals
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Signature Polo
$134
Pine
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Boxer Briefs
$68
Peppercorn
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Stretch Canvas 5-Pocket Pant
$281
Castlerock
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Signature Crew Neck Tee
$114
Pine
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Signature Polo
$134
Espresso
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Signature V-Neck Tee
$114
Burgundy
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Stretch Tech Chino Pant
$281
Sage Green
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Ponte Travel Hoodie
$337
Odyssey Gray
Own less, own better, and get back to the things you love doing.
About us →
Level up your layers
Our midweight Honeycomb Waffle Quarter-zip adds depth to any outfit with its unique, eye-catching texture.
“Used this sweater for real estate closings, to airport outfits, to just a warm layer! Love the color and the comfort of this quarter zip.” —Earl
Best Sellers
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Ponte Travel Hoodie
$337
Black
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130 Button-Down Shirt
$224
Silver Jade & Ash Brown Plaid
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Signature Crew Neck Tee
$114
Gray Heather
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210 Button-Down Shirt
$238
Burgundy Oxford
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100% Wool Crew Neck Tee
$128
Spruce Green
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Stretch Twill Chino Pant
$281
Khaki
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Wool Linen Crew Neck Tee
$119
Cool Olive
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Stretch Canvas 5-Pocket Pant
$281
Navy
We're the merino experts
Why a better shirt starts with merino wool.
Traceable supply chain
We've been working directly with our mill & factory partners since 2013.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince