Own less, own better, and get back to the things you love doing.
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New Arrivals
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Wool Linen Crew Neck Tee
$116
Washed Navy
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Wool Linen Crew Neck Tee
$116
Cool Olive
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Stretch Canvas Pant
$266
Black
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TENCEL™ Sun Hoodie
$182
Black Heather
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Signature Crew Neck Tee
$105
Ash Brown
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Signature Polo
$125
Rosewood
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Signature Polo
$125
Orange Horizon
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Signature Polo
$125
Cerulean Blue
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable Progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince