Own less, own better, and get back to the things you love doing.
About us →
BEST SELLER
The shirt that made us famous.
Featured in over 150 publications around the world.
Shop now →New Arrivals
-
Honeycomb Waffle Quarter-Zip
$228
Ochre
-
Honeycomb Waffle Quarter-Zip
$228
Pine
-
Honeycomb Waffle Quarter-Zip
$228
Marine Blue
-
Stretch Chino Pant
$242
Navy
-
Signature Polo
$127
Charcoal Heather
-
Signature Polo
$127
Black
-
Signature Polo
$127
Washed Navy
-
Stretch Chino Pant
$242
Khaki
Warm, yet breathable fleece
Our fluffy fleece with a piled fabric structure will be your new go-to for fall.
Shop now →
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable Progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince