We are the merino wool experts,
it’s all we do.
Learn more →
Best Sellers
Explore-
Boxer Briefs
$69
Black & Gray End-On-End
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100% Wool Undershirt
$121
Natural White
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Signature Crew Neck Tee
$115
Cedarwood
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Ponte Travel Hoodie
$355
Odyssey Gray
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Denim Jean
$284
Indigo
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130 Button-Down Shirt
$227
Light Gray Oxford
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100% Wool Crew Neck Tee
$129
Washed Navy
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Wool Linen Crew Neck Tee
$121
Khaki
Own less, own better, and get back to the things you love doing.
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Bundle & Save
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Crew Sock 3-Pack
$78$69
Black & Navy 3-Pack
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Boxer Brief 4-Pack
$275$242
Mixed 4-Pack
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100% Wool Undershirt 3-Pack
$361$322
Mixed 3-Pack
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100% Wool Undershirt 3-Pack
$361$322
Black 3-Pack
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Quarter Sock 3-Pack
$69$62
Black 3-Pack
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Boxer Brief 8-Pack
$550$463
Black 8-Pack
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Boxer Brief 4-Pack
$275$242
Black 4-Pack
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100% Wool Undershirt 3-Pack
$361$322
Natural White 3-Pack
We're the merino experts
Why a better shirt starts with merino wool.
Traceable supply chain
We've been working directly with our mill & factory partners since 2013.
Pack less, go further
Travel lighter with merino pieces made to be worn again and again.