Own less, own better, and get back to the things you love doing.
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New Arrivals
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Wool Linen Crew Neck Tee
$115
Washed Navy
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Wool Linen Crew Neck Tee
$115
Cool Olive
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100% Wool Crew Neck Tee
$117
Terracotta
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Stretch Canvas Shorts
$207
Navy
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Wool Linen Crew Neck Tee
$115
Cerulean Blue
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100% Wool Crew Neck Tee
$117
Spruce Green
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Long Boxer Briefs
$70
Black & Gray End-On-End
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130 Button-Down Shirt
$193
Navy & Ash Brown
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable Progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince