Wear a Wool&Prince button-down or pair of pants for 100 days straight and we'll give you $100 toward your next purchase.
In 2012 Wool&Prince’s founder, Mac Bishop, wore a wool shirt for 100 days straight—without washing. He'd noticed merino wool gaining popularity with outdoor enthusiasts and wanted to find out first-hand how great merino really was.
The results were impressive: the shirt made it through the 100 days, the story went viral, and Wool&Prince was born. Mac’s 100-Day Challenge confirmed what the wool industry and outdoor enthusiasts alike had been claiming:
wool is a performance fabric with remarkable odor-resistant properties.
Seven years later, Mac completed a second 100-Day Challenge, this time with Wool&Prince’s Burgundy Oxford 210. That's right, he's voluntarily worn a shirt for 100 days straight on two separate occasions.
Scenes from Mac's 2019 100-Day Challenge in the Burgundy Oxford 210.
Start your challenge today, and you'll only be 99 days away from a $100 gift card.
Mac now invites you to join the 100-Day Challenge. He believes everyone could benefit from simplifying their morning routine, making “what to wear” the easiest question of the day.
Why wear a shirt for 100 days?
- Spend less time and money doing laundry and dry cleaning (duh!)
- Save money to spend on experiences with the people that make you the happiest.
- Learn how to get more wears out of a garment—when you spill on your shirt, you'll immediately take action to clean it so you can wear it again tomorrow!
- Recognize what you need and don't need in your wardrobe, and reduce your impact on the planet by consuming less.
- Realize that your clothing isn’t what defines you and avoid the spotlight effect.
- Complete the challenge, and you'll earn a $100 gift card
Read what over 200 participants have to say.
How to participate:
- Drop your email into this form to let us know that you're joining the 100-Day challenge. No need to apply or inquire, you can start at any time.
- Wear any of our button down shirts or pants for 100 days in a row. You are allowed to wash the garment. Only items purchased directly from Wool&Prince are eligible (discounted sample sale purchases, mystery items, and items purchased secondhand do not qualify).
- Take a daily photo—100 photos total.
- Optional: keep us updated during your challenge by tagging us on Instagram @woolandprince..
- When you've finished the challenge, upload your 100 photos to Google Drive, Dropbox, or iCloud. Email us at help@woolandprince.com with instructions on how to find your photos so we can verify your challenge completion. To speed up the process, you can include your original order number.
- We'll send you a survey and a $100 gift card. One per customer.
Challenge tips:
- Hang your garment in a well ventilated area when not in use.
- Don’t sweat (kidding - but staying cool will help). If the pits start to smell, wet with warm water and hang to dry overnight.
- For button-downs, our 210 fabric weight will perform best. Consider wearing one of our undershirts.
- Spot clean or wash if needed (but you may not need it!)
What are you waiting for?
This should be a fun, personal challenge. It can be a great conversation starter—but you might find that nobody notices. Whatever your experience, we can't wait to hear about it.
Start the 100-Day challenge today!
Want to know more about what makes merino wool so spectacular?
Read more here
Or learn more about Mac and why he started Wool&Prince?
Read more here