We're the highest-rated merino brand. See what some of our customers have to say.
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“Fit and finish are top shelf. W&P is in the Mount Rushmore of first rate suppliers of merino clothing. Highly recommend.”
- Peter
“This merino wool really is magic!
As embarrassing as it is to admit, even with strong deodorant, I can get a little ripe around the pits after a long day of teaching and photographing in my old shirts. But recently after wearing this shirt for the seventh full day without washing, I still can come home to absolutely no smell or pit stains! It seems trivial, but smell makes a big difference in your confidence and how you are perceived as a professional. I don’t like to wear super overpowering fragrances that attempt to mask the stink, so because this shirt allows me to just stay neutral- It’s worth its weight in gold! Not to mention how comfortable, wrinkle resistant and perfect fitting it is- those are all bonuses that make me want to donate all my other shirts and just wear these.
I think the simple math shows that spending a little extra money to get quality is actually cheaper than buying 7 shirts that can’t even do one of the things this Wool&Prince shirt can. I’m convinced- this is a new necessity for teaching or photographing or just plain being an adult.”
- Jayce
"I left my house at 9pm and got back at 3am, and the shirt still looks and smells fresh and ready for action.
Mind you this was after a night of intense dancing to salsa and hip hop. Thanks and I am looking forward to switching out more of my gear for W&P."
- Andre
"I received my Wool&Prince shirt, wore it everyday for seven days. It didn’t always smell pure when I hung it up at night. By morning, it had no odor at all, fresh as a daisy!
When I received an offer to buy another shirt, I jumped on it. I ordered it on a Monday and received it the following Wednesday. I travel frequently overseas. I plan to wear one Wool&Prince shirt and take another with me. I believe I could get away with only one shirt, but this gives me a different look every day.
These shirts are awesome! I spilled a bit of soup on a sleeve. When I discovered it, I cleaned the spot with a wet cloth. When it dried it was totally clean. I also have found that a travel steamer makes the shirt look freshly pressed (there are only a few hardly noticeable creases in the shirt by morning anyhow, without the steamer).
We like to go on cruises, and I will take only the two shirts with me regardless of the length of the cruise. These shirts are a life changer in carry on luggage!"
- Robert
"I am a touring musician and just finished an intensive two week tour wearing your shirt—every night—on every gig. It doesn’t stink (in the underarms a tiny bit as I wore a cotton hoody over it once) and isn’t wrinkled.
Well done dudes—I just bought another one."
- Charlie
"Six days on each shirt and counting… not been cleaned and they are still looking good as new.
Best shirts I’ve ever owned."
- Bo
"The fact that I’ve never had to once iron them is amazing. Most of my shirts (if left untucked) develop a duck tail in the back that requires ironing every wear. I’ve never ironed these shirts once."
- Richard
"I just wanted to say how fantastic the shirt is. I have worn it every day for work since getting it and everyone thinks that I am taking it home and washing and ironing it each night!"
- Peter
"I just returned from 17 days in Ireland and I wore my three Wool&Prince shirts in rotation the entire trip. I cannot praise these wonderful shirts enough! I did a lot of research before I left to make sure I could travel without doing laundry and that when I returned I'd still have clothing I'd be proud to wear.
Not only are my W&P shirts stylish, well-made, and comfortable, they lived up to the claims of no STINK due to the Merino wool. Even when the weather got a bit warm the shirts were easy to wear, dressed up or down. Bravo for Wool&Prince Shirts!"
- Larry
"Smooth like butter. This is the best wool tee I’ve ever worn - and I’ve probably worn several dozen from a dozen brands."
- Joshua K