Own less, own better, and get back to the things you love doing.
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New Arrivals
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Denim Jean
¥29,900
Indigo
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130 Button-Down Shirt
¥23,900
Silver Jade & Ash Brown Plaid
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Signature Crew Neck Tee
¥12,100
Moss Green
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Signature Long Sleeve Raglan Tee
¥14,800
Ochre
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Sweater Hoodie
¥23,900
Navy
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Signature Crew Neck Tee
¥12,100
Alpine Blue
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Interlock Sweatshirt
¥20,600
Khaki
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Interlock Crew Neck Tee
¥16,300
Espresso
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable Progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince