Own less, own better, and get back to the things you love doing.
About us →New Arrivals
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Waffle Henley
¥20,200
Aurora Blue Heather
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Waffle Henley
¥20,200
Burgundy
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130 Button-Down Shirt
¥21,200
Navy/Ochre Plaid
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130 Button-Down Shirt
¥21,200
Black/Castlerock Plaid
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Ribbed Beanie
¥7,400
Dark Charcoal Heather
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Crew Neck Sweater
¥18,100
Dark Charcoal Heather
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Crew Neck Sweater
¥18,100
Navy
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Crew Neck Sweater
¥18,100
Burgundy
Warm, yet breathable fleece
Our fluffy fleece with a piled fabric structure will be your new go-to for fall.
Shop now →We're the merino experts
Why a better shirt starts with merino wool.
Sustainable Progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince