We are the merino wool experts,
it’s all we do.
Learn more →
New Arrivals
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100% Wool Crew Neck Tee
¥14,400
Hunter Green
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100% Wool Crew Neck Tee
¥14,400
Cedarwood
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100% Wool Polo
¥16,600
Hunter Green
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100% Wool Polo
¥16,600
Cedarwood
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100% Wool Undershirt
¥13,400
Black
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Signature Crew Neck Tee
¥12,800
Cedarwood
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TENCEL™ Sun Hoodie
¥23,600
Khaki Heather
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Signature Short Sleeve Henley
¥14,100
Sage Green
Own less, own better, and get back to the things you love doing.
About us →
Midweight Pique Button-Down
We spent extra time dialing in the weight, structure, and texture to make sure it was exactly right—more substantial than our lightweight pique, yet still comfortable and breathable. “I think this is the best shirt I've ever worn. It looks great, it's incredibly soft and comfortable. It feels like it falls over your shoulders, but the fit is still perfect.” —Ethan G.
Shop now →Best Sellers
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Boxer Briefs
¥7,700
Black & Gray End-On-End
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100% Wool Undershirt
¥13,400
Natural White
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Signature Crew Neck Tee
¥12,800
Gray Heather
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Ponte Travel Hoodie
¥38,000
Odyssey Gray
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Denim Jean
¥31,600
Indigo
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130 Button-Down Shirt
¥25,200
Light Gray Oxford
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210 Button-Down Shirt
¥26,800
Burgundy Oxford
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100% Wool Crew Neck Tee
¥14,400
Washed Navy
We're the merino experts
Why a better shirt starts with merino wool.
Traceable supply chain
We've been working directly with our mill & factory partners since 2013.
Pack less, go further
Travel lighter with merino pieces made to be worn again and again.
Join us on instagram
Share your style with @woolandprince