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We ship around the world from the United States via USPS and DHL.

For European customers, we offer our best selling shirts shipped directly from the Netherlands. (No shipping delays, unexpected duties, or customs clearance charges.)

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130 Button-Down Shirt

$108.00

The shirts that made us famous—featured in over 150 publications around the world. The 130gsm is our signature fabric weight, light enough to wear year around.

The shirts that made us famous—featured in over 150 publications around the world. The 130gsm is our signature fabric weight, light enough to wear year around.

If you’re only going to buy one shirt, make it this one.

We were tired of the dry cleaners, so we decided to make a better button-down. Relying on the tried-and-true benefits of merino wool, we designed these shirts to be worn more and washed less. Our founder wore his for 100 days straight, just to prove the performance of merino (side note, you can earn a free shirt doing the same).

Replace your entire closet of shirts with just a couple of ours. They’re better for you, your wallet, and the environment. They’re just better.

Read the shirt guide and learn about our different fabrics.

Fabric

130
130gsm
100% Merino Wool
17.5 Micron (Patterns)
18.5 Micron (Oxfords and Solids)

170
170gsm
100% Merino Wool
18.5 Micron

210
210gsm
100% Merino Wool
17.5 Micron

Linen
140gsm
76% Merino Wool
24% Linen
18.5 Micron

Specialty
170gsm
52% Merino Wool
48% Supima ® Cotton
18.5 Micron

225gsm
100% Merino Wool Herringbone
18.5 Micron

Care
Machine wash cold with like colors,
line dry or tumble dry low.
Low iron if needed.

Origin
Made in Shanghai.

Customer Reviews

Based on 60 reviews
82%
(49)
13%
(8)
5%
(3)
0%
(0)
0%
(0)
M
M.G.
Height: 6’4”
Weight: 210
Fit Purchased: Tall
Size Purchased: L
Dangerous

I bought one last fall. Really liked the feel, fit (6’4”) and it washed well (several washings hang dry). Put it away because I was afraid I wouldn’t be satisfied with just one. Waited till February then got the shirt out of its hiding place. Tried it on again. Bought five more. Dangerous. But I’m happy.

J
J.S.
Height: I'm 1.9m = 6.2 feet
Weight: 90kg = 199lbs
Fit Purchased: Slim
Size Purchased: M
Awesome

Criticism is suppose to be a positive thing. There are two things I can tell you people. It took around 40 days to get the shirt but on the other hand we are living in a time of Covid and I live in Iceland. And the second one is that the shirt stings for about first 10-15 sec I put it on. It's personal I presume. The fit is perfect, it is warm and beautiful.

S
S.
Height: 6’1”
Weight: 210
Fit Purchased: Regular
Size Purchased: XL
Beautiful

Beautiful shirt. It’s hard to believe that it’s 100% wool. It seems well constructed. I look forward to wearing it.

v
v.s.
Height: 5'10
Weight: 172
Fit Purchased: Regular
Size Purchased: L
excellent fit and material

So far I have worn the shirt three days without washing and it looks perfect. The fit is good and the material feels good on my skin without the usual feel of wool. The stitching is well done

B
B.
Height: 5'10"
Weight: 180
Fit Purchased: Regular
Size Purchased: L
NICE VERSATILE BUTTON DOWN

First off, shirt came well packaged but had some stains on the shirt. Customer service was very helpful. Offered to pay for dry cleaning and a discount on future purchase. After throwing it in the wash it came out clean. Fits well. Not too long or too tight. Color is unique. Wash cold and line dry. Did not need and iron after washing. Quality in my opinion.