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We ship around the world from the United States via USPS, UPS Mail Innovations, and FedEx.

For European customers, we offer our best selling shirts shipped directly from the Netherlands. (No shipping delays, unexpected duties, or customs clearance charges.)

Free Shipping, Free Exchanges

Free Ground Shipping

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International Shipping Flat Rates

USPS First Class Mail (15 to 30 days) for $10 on orders over $150

FedEx Express (3 to 6 days) for $35 on orders over $150

More shipping information here

Care Instructions


When necessary, we recommend taking your shirt to the dry cleaners for a crisp look. You can also machine wash your shirt using normal cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.


Gentle cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.


Hand wash cold. Lay flat or line dry. Don't use drying machine.

Size Guide


Measure around the middle of your neck, leaving the tape loose.


Measure around your natural waist, keeping the tape a bit loose.


Measure under your arms around the fullest part of your chest

Arm length

Measure from the back of your neck across the top of your shoulder to your elbow, and down to your wrist

Size Extra SmallXS
Neck 13.5-14"
Chest 32-34"
Waist 26-28"
Arm Length 31-32"
Size SmallS
Neck 14-14.5"
Chest 35-37"
Waist 29-31"
Arm Length 32-33"
Size MediumM
Neck 15-15.5"
Chest 38-40"
Waist 32-34"
Arm Length 33-34"
Size LargeL
Neck 16-16.5"
Chest 41-43"
Waist 35-37"
Arm Length 34-35"
Size Extra LargeXL
Neck 17-17.5"
Chest 44-46"
Waist 38-40"
Arm Length 35-36"

Need more size information? Click here for shirt measurements and here for a note about our fits.

Free shipping, free exchanges in the USA. Free shipping, free exchanges in the USA. Check out our new arrivals.

130 Button-Down Shirt

The shirts that made us famous—featured in over 150 publications around the world. The 130gsm is our signature fabric weight, light enough to wear year around.

The shirts that made us famous—featured in over 150 publications around the world. The 130gsm is our signature fabric weight, light enough to wear year around.

If you’re only going to buy one shirt, make it this one.

We were tired of the dry cleaners, so we decided to make a better button-down. Relying on the tried-and-true benefits of merino wool, we designed these shirts to be worn more and washed less. Our founder wore his for 100 days straight, just to prove the performance of merino (side note, you can earn a free shirt doing the same).

Replace your entire closet of shirts with just a couple of ours. They’re better for you, your wallet, and the environment. They’re just better.

Read the shirt guide and learn about our different fabrics.


100% Merino Wool
17.5 Micron (Patterns)
18.5 Micron (Oxfords and Solids)

100% Merino Wool
18.5 Micron

100% Merino Wool
17.5 Micron

76% Merino Wool
24% Linen
18.5 Micron

100% Merino Wool Herringbone
18.5 Micron

100% Merino Wool
18.5 Micron

Machine wash cold with like colors,
line dry or tumble dry low.;
Low iron if needed.

Made in Shanghai.

Customer Reviews

Based on 159 reviews
Height: 5’9”
Weight: 150
Fit Purchased: Regular
Size Purchased: S
Great but not perfect

I have two of these shirts in the 130 weight, I have put them through the ringer.

First of all the 100 days with no odor is completely untrue. Maybe if you sit in a temperate controlled cubicle, but I wear these for everyday life as well as travel. They are much more anti-Oder than any cotton or synthetic shirt though, I can get through a week of traveling by rotating my two before washing. One of my biggest issues with the shirts is that they smell like wet dog when they are wet or damp?! I am obsessed with merino and own items from several other wool brands, none of them smell in this way.

My shirts have been very durable, I have worn them hiking an camping and they have held up the pretty heavy use. I have washed and dried them over and over without much change. I had an issue where they were mistakenly washed in hot water, that obviously shrank them a bit and they aren’t as smooth now. So pretty much 5 stars for durability.

The fit and styles are a bit lacking for me. The collar height seemed a bit large in proportion on my button down. Both the slim or regular seemed like a compromise. Since these lean more casual for me, I would like slightly shorter length for wearing untucked. I would also like to see more solid colors and a full spread or cutaway collar style.

For the price I don’t know if I would by again, I see some similar merino options from some made to measure shirt-makers which seems like a better value.

Fit Purchased: Slim
Size Purchased: S
Excellent fit / poor wearing

I bought a 210 Button-Down Shirt. Always hand-washed it with no soap and hung it to dry. Within months it developed fuzzy worn spots in the armpits. I exchanged it no questions asked and bought two 170 shirts. They lasted longer but now have similar fuzzy wear and mysterious holes in the arms lower down. It's not moths. Otherwise, I love the shirts and fit, just wish they would have held up better considering the price.

Tyler M.
Height: 5'7"
Weight: 140
Fit Purchased: Slim
Size Purchased: S
Nice shirt

I'm glad to have found these wool shirts. Too bad I ordered a dark color and it shows my sweat stains almost in one day, which isn't the point of wool - the point is to not wash it as often as a synthetic option. It's a nice shirt though and the fit is great. I will order a lighter color to reduce stains and delays between washes. Even though I sweat a lot, the shirt never smells after. Moist wool always has a slight odor, but I don't find it too offensive. Happy these nice looking wool dress shirts exist. It feels tight in the shoulders, only when putting it on. As soon as the shirt is on, there is no restriction in range of motion with arms. The sleeves are a good length. I really dig the dark blue and green one I ordered, with the almost white buttons, its super sharp.

Sherri O.
Height: 6’4
Weight: 200, I think
Fit Purchased: Tall
Size Purchased: L
Great gift!

My nephew travels for work and he LOVES this shirt we sent him for his birthday.

Mr. W.
Height: 5’11”
Weight: 205
Fit Purchased: Regular
Size Purchased: XL
I’m increasingly impressed with these shirts

I’ve worn my first one 7 times to work. Managing an outdoor Food operation in Florida. I’ve not once had it show sweat. And it looks awesome.

I hang it for a day and it ready to go. Small dirt spots take nothing but a little water on a paper towel to clean.

No smell at all. Just ordered my 3rd one.