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US / rest of world
United States

We ship around the world from the United States via USPS and DHL.

For European customers, we offer our best selling shirts shipped directly from the Netherlands. (No shipping delays, unexpected duties, or customs clearance charges.)

Free Shipping, Free Returns

Free Ground Shipping

Have a return or exchange? Simple!
Head over to

International Shipping Flat Rates

USPS First Class Mail (15 to 30 days) for $10 on orders over $150

FedEx Express (3 to 6 days) for $35 on orders over $150

More shipping information here

Care Instructions


When necessary, we recommend taking your shirt to the dry cleaners for a crisp look. You can also machine wash your shirt using normal cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.


Gentle cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.


Hand wash cold. Lay flat or line dry. Don't use drying machine.

Size Guide


Measure around the middle of your neck, leaving the tape loose.


Measure around your natural waist, keeping the tape a bit loose.


Measure under your arms around the fullest part of your chest

Arm length

Measure from the back of your neck across the top of your shoulder to your elbow, and down to your wrist

Size Extra SmallXS
Neck 13.5-14"
Chest 32-34"
Waist 26-28"
Arm Length 31-32"
Size SmallS
Neck 14-14.5"
Chest 35-37"
Waist 29-31"
Arm Length 32-33"
Size MediumM
Neck 15-15.5"
Chest 38-40"
Waist 32-34"
Arm Length 33-34"
Size LargeL
Neck 16-16.5"
Chest 41-43"
Waist 35-37"
Arm Length 34-35"
Size Extra LargeXL
Neck 17-17.5"
Chest 44-46"
Waist 38-40"
Arm Length 35-36"

Need more size information? Click here for shirt measurements and here for a note about our fits.

Free shipping, free exchanges in the USA. Free shipping, free exchanges in the USA.

170 Button-Down Shirt

Slightly heavier and warmer than our 130gsm shirt, the 170gsm twill weave has an extra-soft handfeel with a beautiful texture and drape.

Slightly heavier and warmer than our 130gsm shirt, the 170gsm twill weave has an extra-soft handfeel with a beautiful texture and drape.

If you’re only going to buy one shirt, make it this one.

We were tired of the dry cleaners, so we decided to make a better button-down. Relying on the tried-and-true benefits of merino wool, we designed these shirts to be worn more and washed less. Our founder wore his for 100 days straight, just to prove the performance of merino (side note, you can earn a free shirt doing the same).

Replace your entire closet of shirts with just a couple of ours. They’re better for you, your wallet, and the environment. They’re just better.

Read the shirt guide and learn about our different fabrics.


100% Merino Wool
17.5 Micron (Patterns)
18.5 Micron (Oxfords and Solids)

100% Merino Wool
18.5 Micron

100% Merino Wool
17.5 Micron

76% Merino Wool
24% Linen
18.5 Micron

100% Merino Wool Herringbone
18.5 Micron

52% Merino Wool
48% Supima ® Cotton
18.5 Micron (Ivory Solid)

Machine wash cold with like colors,
line dry or tumble dry low.;
Low iron if needed.

Made in Shanghai.

Customer Reviews

Based on 29 reviews
Scott H.
Height: 5’8”
Weight: 170
Fit Purchased: Slim
Size Purchased: M

Slim fit has good taper. Love the material. Great fall/winter shirt.

K. V.
Height: 6'3"
Weight: 240
Fit Purchased: Tall
Size Purchased: XL
Excellent TALL Shirt!

If you have a long torso like me you know the struggle of ordering shirts online. I am only 6'3" but my inseam is a short 32". My height is all torso and regular shirts are never long enough. So thankful to find a tall fit! (although if I am honest another inch of length wouldn't hurt - sleeve length is generous, don't need more there, just torso length). Beyond the tall fit feature this shirt simply feels great to wear. Is it possible it even lifts my mood? Yes, yes it does! I have never spent this much money on a shirt (and never thought I would) but I will be back for more once stock arrives for other colors. Well done guys!

Anna C.
Height: 5'8
Weight: 240
Size Purchased: XL
Great shirt

The texture and fit of this shirt are perfect. It looks great.

Robert M.
Height: 6’ 4”
Weight: 185
Fit Purchased: Tall
Size Purchased: M
Love it

Been wearing it all the time and smells great / looks great. Will be my go to work shirt - I’ve ordered a blue to add to the grey. I’ve been getting complements in the bit of texture of fabric.

Shirt length and cut is great for tucking in - no bagginess. I have broad shoulders and fits nicely. The sleeves are a touch long and therefore fall a bit weirdly (i have 36” sleeve length). I roll them up which sorts it out. I have a small neck (14.5”) and found collar a touch big.

John C.
Height: 5'8"
Weight: 160
Fit Purchased: Regular
Size Purchased: M
Love my shirt!

This is *the* best shirt I've ever owned. Only washed once or twice and wearing it almost constantly. I wish the heavier cloth version had black buttons like this - otherwise I would be purchasing one of those as well.

BTW - sizing is very different between button downs and t-shirts. A regular medium is fine for me in button down but much, much too small in the crew neck t-shirt line.