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United States

We ship around the world from the United States via USPS, UPS Mail Innovations, and FedEx.

For European customers, we offer our best selling shirts shipped directly from the Netherlands. (No shipping delays, unexpected duties, or customs clearance charges.)

Free Shipping, Free Exchanges

Free Ground Shipping

Have a return or exchange? Simple!
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International Shipping Flat Rates

USPS First Class Mail (15 to 30 days) for $10 on orders over $150

FedEx Express (3 to 6 days) for $35 on orders over $150

More shipping information here

Care Instructions


When necessary, we recommend taking your shirt to the dry cleaners for a crisp look. You can also machine wash your shirt using normal cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.


Gentle cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.


Hand wash cold. Lay flat or line dry. Don't use drying machine.

Size Guide


Measure around the middle of your neck, leaving the tape loose.


Measure around your natural waist, keeping the tape a bit loose.


Measure under your arms around the fullest part of your chest

Arm length

Measure from the back of your neck across the top of your shoulder to your elbow, and down to your wrist

Size Extra SmallXS
Neck 13.5-14"
Chest 32-34"
Waist 26-28"
Arm Length 31-32"
Size SmallS
Neck 14-14.5"
Chest 35-37"
Waist 29-31"
Arm Length 32-33"
Size MediumM
Neck 15-15.5"
Chest 38-40"
Waist 32-34"
Arm Length 33-34"
Size LargeL
Neck 16-16.5"
Chest 41-43"
Waist 35-37"
Arm Length 34-35"
Size Extra LargeXL
Neck 17-17.5"
Chest 44-46"
Waist 38-40"
Arm Length 35-36"

Need more size information? Click here for shirt measurements and here for a note about our fits.

Free shipping, free exchanges in the USA. Free shipping, free exchanges in the USA. Check out our new arrivals.

170 Button-Down Shirt

Slightly heavier and warmer than our 130gsm shirt, the 170gsm twill weave has an extra-soft handfeel with a beautiful texture and drape.

Slightly heavier and warmer than our 130gsm shirt, the 170gsm twill weave has an extra-soft handfeel with a beautiful texture and drape.

If you’re only going to buy one shirt, make it this one.

We were tired of the dry cleaners, so we decided to make a better button-down. Relying on the tried-and-true benefits of merino wool, we designed these shirts to be worn more and washed less. Our founder wore his for 100 days straight, just to prove the performance of merino (side note, you can earn a free shirt doing the same).

Replace your entire closet of shirts with just a couple of ours. They’re better for you, your wallet, and the environment. They’re just better.

Read the shirt guide and learn about our different fabrics.


100% Merino Wool
17.5 Micron (Patterns)
18.5 Micron (Oxfords and Solids)

100% Merino Wool
18.5 Micron

100% Merino Wool
17.5 Micron

76% Merino Wool
24% Linen
18.5 Micron

100% Merino Wool Herringbone
18.5 Micron

100% Merino Wool
18.5 Micron

Machine wash cold with like colors,
line dry or tumble dry low.;
Low iron if needed.

Made in Shanghai.

Customer Reviews

Based on 39 reviews
Height: 5’-11”
Weight: 185
Fit Purchased: Regular
Size Purchased: L
Very Nice Shirt

I now own Wool & Prince button down shirts in the 130, 170 & 210 weights. They are all great. I just wish the 170 shirts came in more colors.

Height: 6'0"
Weight: 170
Fit Purchased: Slim
Size Purchased: L

Seems well-made. Washed well without wrinkling. However the sheen of the fabric makes it look like a synthetic.

Height: 6'1"
Weight: 178
Fit Purchased: Slim
Size Purchased: L
High quality shirt

Highly satisfied. I wear mostly wool t shirts ( icebreaker, Ibex, devold). This is the first wool button shirt I'm satisfied with. All my usual BT (Boss, Boggi, TH) restrict my movement and I feel very comfortable in this shirt. I took the slim- it feels regular but I'm fine with it. The fabric quality is excellent and it doesn't wrinkle easily like other brands at this weight.

Paul R.
Height: 6'2"
Weight: 205
Fit Purchased: Tall
Size Purchased: L
Almost perfect

This was my first try of the 170gsm. I really like this material, and the fit is great. My one complaint is that one of the collar buttons fell off before I even tried on the shirt, so I'll have to get that sewn on. Otherwise really happy with this purchase.

Height: 6'1"
Weight: 185
Fit Purchased: Slim
Size Purchased: XL
170 Button Down Long Sleeve Shirt is the Sweet Spot - Please Stop Buying Tight Fitting Shirts

I am a satisfied purchaser of the black and navy versions of the 170 button down long sleeve shirts. The material of the 170 version is significantly beefier and drapes better than the 130 version. I am 58 years old, 185 pounds, 6'1", 35" sleeves, 16 1/2 neck, 36" waist, and am wide shouldered. I found the extra large size of the 170 shirt to be too wide, but the extra large slim version is the right size for my frame. As an older person, I really do not understand the younger persons with similar dimensions who are purchasing medium sizes of the 170 and 130 shirts. A tight fitting button down shirt is really not that attractive and prevents the use of any undershirt. Yes, I said an undershirt. Sort of like the undershirt that your dad wore to protect his nice shirt. The same persons who purchased shirts in smaller sizes are also complaining about pit stains on their shirts - sounds like you need an undershirt to protect your expensive shirt. A slightly larger shirt also permits a good fit even after the minor shrinkage of 5%-10% that I have experienced with merino and merino-blend shirts. Your medium shirt may fit (I doubt it.) at the time of purchase and before a wash, but it will likely be too tight (and never permit the use of an undershirt) after a few washings. Enough of the rantings of a well-dressed, fifty-something - I need a nap.