All BFCM

All BFCM

All BFCM

Crew Neck Tee

CHF 71.00
Black

130 Button-Down Shirt

CHF 131.00
Blue Oxford

Boxer Briefs

CHF 42.00
Black & Gray End-On-End

Boxer Briefs

CHF 42.00
Marine Blue

Boxer Briefs

CHF 42.00
Black

Crew Neck Tee

CHF 71.00
Iron Gray

Crew Neck Tee

CHF 71.00
Gray Heather

210 Button-Down Shirt

CHF 141.00
Blue Oxford

Crew Neck Tee

CHF 71.00
Navy

Crew Neck Tee

CHF 71.00
Natural White

Crew Neck Tee

CHF 71.00
Silver Birch

Long Sleeve Henley

CHF 84.00
Black

Undershirt 100%

CHF 75.00
Natural White

130 Button-Down Shirt

CHF 131.00
Dark Blue Oxford

130 Button-Down Shirt

CHF 131.00
Light Gray Oxford

Boxer Briefs Bundle - 4 pack

CHF 168.00 CHF 145.00
4-pk Bundle

170 Button-Down Shirt

CHF 141.00
Navy Twill
Retiring

Stretch Chino

CHF 150.00 CHF 93.00
Olive Stone

Crew Neck Tee

CHF 71.00
Spruce Green

130 Button-Down Shirt

CHF 131.00
Blue Micro Check

210 Button-Down Shirt

CHF 141.00
Black Oxford

210 Button-Down Shirt

CHF 141.00
Burgundy Oxford

170 Button-Down Shirt

CHF 141.00
Black Twill

Polo 100%

CHF 93.00
Navy

V-Neck Tee

CHF 71.00
Black

Crew Neck Tee 100%

CHF 84.00
Black

130 Button-Down Shirt

CHF 131.00
Blue Tattersall

Polo 100%

CHF 93.00
Heather Gray

Herringbone Button-Down Shirt

CHF 141.00
Charcoal Herringbone

Crew Neck Tee 100%

CHF 84.00
Heather Gray

210 Button-Down Shirt

CHF 141.00
Burnt Olive

170 Button-Down Shirt

CHF 141.00
Heather Gray Twill

Polo 100%

CHF 93.00
Black

Boxer Briefs Bundle - 2 pack

CHF 84.00 CHF 75.00
2-pk Bundle

Socks Bundle

CHF 52.00 CHF 42.00
Solid Bundle

Crew Neck Tee

CHF 71.00
Redwood

130 Button-Down Shirt

CHF 131.00
Olive & Navy Ombre Check

130 Spread Collar Shirt

CHF 131.00
Blue Oxford

Crew Neck Tee

CHF 71.00
Sage Green
Retiring

130 Button-Down Shirt

CHF 131.00 CHF 93.00
Gray/Black Gingham

Crew Neck Tee 100%

CHF 84.00
Navy

Boxer Briefs

CHF 42.00
Gray Heather

Neck Gaiter

CHF 42.00
Black

Wool Linen Button-Down Shirt

CHF 122.00
Vintage Blue Chambray

Short Sleeve Henley

CHF 75.00
Navy
Retiring

Stretch Chino

CHF 150.00 CHF 93.00
Light Khaki

Waffle Henley

CHF 126.00
Forest Night

Crew Neck Tee

CHF 71.00
Vintage Blue

Boxer Briefs

CHF 42.00
Olive

Long Sleeve Henley

CHF 84.00
Redwood
We‘re the merino <br> wool experts.

We‘re the merino
wool experts.

It‘s all we do.

Treat yourself, geek out on our merino fabrics.

Treat yourself, geek out on our merino fabrics.

You need merino in your rotation.

You need merino in your rotation.

Get to know our company.

Get to know our company.

  • Wool&Prince’s merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no. - Tom Vanderbilt

    What they‘re saying:

    Wool&Prince’s merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no.

    ‐Tom Vanderbilt

    Shop our merino t-shirts
  • “The Best Clothes for a Men’s Travel Capsule Wardrobe” - Carryology

    What they‘re saying:

    “The Best Clothes for a Men’s Travel Capsule Wardrobe”

    ‐Carryology

    Shop our favorite merino clothing
  • “Mac Bishop’s Kickstarter for a miracle wool shirt that doesn’t need to be washed exploded across the Internet.” - Stan Alcorn

    What they‘re saying:

    “Mac Bishop’s Kickstarter for a miracle wool shirt that doesn’t need to be washed exploded across the Internet.”

    ‐Stan Alcorn

    Shop our merino wool apparel