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US / rest of world
United States

We ship around the world from the United States via USPS and DHL.

For European customers, we offer our best selling shirts shipped directly from the Netherlands. (No shipping delays, unexpected duties, or customs clearance charges.)

Free Shipping, Free Exchanges

Free Ground Shipping

Have a return or exchange? Simple!
Head over to

International Shipping Flat Rates

USPS First Class Mail (15 to 30 days) for $10 on orders over $150

FedEx Express (3 to 6 days) for $35 on orders over $150

More shipping information here

Care Instructions


When necessary, we recommend taking your shirt to the dry cleaners for a crisp look. You can also machine wash your shirt using normal cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.


Gentle cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.


Hand wash cold. Lay flat or line dry. Don't use drying machine.

Size Guide


Measure around the middle of your neck, leaving the tape loose.


Measure around your natural waist, keeping the tape a bit loose.


Measure under your arms around the fullest part of your chest

Arm length

Measure from the back of your neck across the top of your shoulder to your elbow, and down to your wrist

Size Extra SmallXS
Neck 13.5-14"
Chest 32-34"
Waist 26-28"
Arm Length 31-32"
Size SmallS
Neck 14-14.5"
Chest 35-37"
Waist 29-31"
Arm Length 32-33"
Size MediumM
Neck 15-15.5"
Chest 38-40"
Waist 32-34"
Arm Length 33-34"
Size LargeL
Neck 16-16.5"
Chest 41-43"
Waist 35-37"
Arm Length 34-35"
Size Extra LargeXL
Neck 17-17.5"
Chest 44-46"
Waist 38-40"
Arm Length 35-36"

Need more size information? Click here for shirt measurements and here for a note about our fits.

Free shipping, free exchanges in the USA. Free shipping, free exchanges in the USA.

130 Button-Down Shirt

The shirts that made us famous—featured in over 150 publications around the world. The 130gsm is our signature fabric weight, light enough to wear year around.

The shirts that made us famous—featured in over 150 publications around the world. The 130gsm is our signature fabric weight, light enough to wear year around.

If you’re only going to buy one shirt, make it this one.

We were tired of the dry cleaners, so we decided to make a better button-down. Relying on the tried-and-true benefits of merino wool, we designed these shirts to be worn more and washed less. Our founder wore his for 100 days straight, just to prove the performance of merino (side note, you can earn a free shirt doing the same).

Replace your entire closet of shirts with just a couple of ours. They’re better for you, your wallet, and the environment. They’re just better.

Read the shirt guide and learn about our different fabrics.


100% Merino Wool
17.5 Micron (Patterns)
18.5 Micron (Oxfords and Solids)

100% Merino Wool
18.5 Micron

100% Merino Wool
17.5 Micron

76% Merino Wool
24% Linen
18.5 Micron

100% Merino Wool Herringbone
18.5 Micron

52% Merino Wool
48% Supima ® Cotton
18.5 Micron (Ivory Solid)

Machine wash cold with like colors,
line dry or tumble dry low.;
Low iron if needed.

Made in Shanghai.

Customer Reviews

Based on 144 reviews
Height: 6
Weight: 190
Fit Purchased: Tall
Size Purchased: L
Nice shirt, but crazy $ in Canada!

Purchased two of these shirts and love them, BUT... after taxes, duty, and upcharge for shipping, these worked out to be almost $250CDN APIECE!

Sad to say, as much as I like the shirts, there's no way they are worth this much.

Height: 5’10”
Weight: 210
Fit Purchased: Slim
Size Purchased: XL
Shirt wrinkles after washing

I love this shirt. Excellent texture, soft feel, and finally a fit that is spot on. However, after washing this shirt per the instructions, the shirt remains to be wrinkled. I air dried the shirt over night and it became wrinkled as it dried. I tried to iron it lightly, per the instructions, but the wrinkles remained.
Customer service recommended to air dry the shirt. Did that. They also recommended to wear the shirt because the wrinkles would eventually work out. The problem is that I wouldn’t be seen in the shirt with excessive wrinkles. No answers for getting these wrinkles out of the shirt. The advertisement for these shirts is that they are completely wrinkle-free. Apparently this works as long as you don’t wash them? Is this the answer? If I get an answer from customer service, or find a solution, I will relay that information here. Disappointed.

Hi John, it was great to speak with you via the Help Desk. Looks like you are set for now, but please don't hesitate to reach out if we can assist in the future!

Brady K.
Height: 6'
Weight: 235
Fit Purchased: Regular
Size Purchased: XXL
The best.

Wool & Prince button down collar Oxford shirts are the best!

Thomas M.
Height: 5’11”
Weight: 195
Fit Purchased: Regular
Size Purchased: XL
Nice shirt. Good service.

My first merino shirt. Quality seems excellent. The fabric feels nice on the skin. I ordered a regular large but it was a bit small. They promptly exchanged for XL which fits me just right. I bought this shirt primarily for travel. After verifying fit I washed the shirt and hung it to dry. All the packing wrinkles disappeared and the shirt is ready to wear.. Exactly what I was looking for. We’ll see how long it goes before I wash it again. :). There was a slight “sheep” smell when damp common with wool. Not bad though and disappeared completely. I’m tempted to add more to my everyday wardrobe. We’ll see how well this one holds up.

Craig B.
Height: 6’
Weight: 190
Fit Purchased: Regular
Size Purchased: L
1st merino wool shirt

The color is great…just like chambray. The fabric is surprisingly weighty. The fit is very good somewhat fitted, sleeve length is as described.