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Care Instructions

BUTTON-DOWNS

When necessary, we recommend taking your shirt to the dry cleaners for a crisp look. You can also machine wash your shirt using normal cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.

T-SHIRTS, POLOS & UNDERWEAR

Hand wash for best results, otherwise use gentle cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.

Size Guide

Neck

Measure around the middle of your neck, leaving the tape loose.

Waist

Measure around your natural waist, keeping the tape a bit loose.

Chest

Measure under your arms around the fullest part of your chest

Arm length

Measure from the back of your neck across the top of your shoulder to your elbow, and down to your wrist

Size Extra SmallXS
Neck 13.5-14"
Chest 32-34"
Waist 26-28"
Arm Length 31-32"
Size SmallS
Neck 14-14.5"
Chest 35-37"
Waist 29-31"
Arm Length 32-33"
Size MediumM
Neck 15-15.5"
Chest 38-40"
Waist 32-34"
Arm Length 33-34"
Size LargeL
Neck 16-16.5"
Chest 41-43"
Waist 35-37"
Arm Length 34-35"
Size Extra LargeXL
Neck 17-17.5"
Chest 44-46"
Waist 38-40"
Arm Length 35-36"

Need more size information? Click here for shirt measurements and here for a note about our fits.

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Peter Williams

Peter Williams is a producer at 72andSunny, an ad agency in LA. He shoots documentaries, surfs, paints, and runs ridiculously long distances in his free time.

Photography by Matthew Brush @brush

WHERE ARE YOU FROM?

Born in Palos Verdes, CA. Grew up in Austin, TX.

WHAT DO YOU DO?

I’m a film producer at 72andSunny, an advertising agency. I enjoy being a part of the creative process with clients from beginning to end.

INSPIRATIONS?

George Greenough. In the late ‘60s and ‘70s, he was a huge cultural contributor in the surfing world. He lived in Santa Barbara and was a pioneer in water cinematography and modern surfboard fin design. If you haven't seen his film Crystal Voyager, check it out.
I love art too, from Rauschenberg to street art. I went through a major screen printing phase a few years ago—I have a collection of over 300 prints.

{{ get-the-look }}

WHAT ARE YOU THE MOST PROUD OF?

My marriage. I scored. Her name is Caitlin, she’s an actress. We celebrated our 8th anniversary this past October.

I'm interested in shooting and collaborating on film projects. I'm also looking forward to trips to Paris, Thailand, and Nicaragua hopefully in the near future!

Peter Williams

BOOKS. LAST BOOK YOU READ?

I just read Steve Jobs' biography. It was really interesting to hear about his friendship with Lee Clow (ad legend) at Chiat Day, who produced some of the first ads for Apple.

FAVORITE MOVIE?

Tron: Legacy. I've watched it over 50 times.

MANTRA?

"Relentless forward motion"

WHAT’S NEXT? PLANS FOR THE NEXT 5 YEARS?

I'm interested in shooting and collaborating on film projects. I'm also looking forward to trips to Paris, Thailand, and Nicaragua hopefully in the near future!

WHAT ELSE SHOULD WE KNOW ABOUT YOU?

I once accidentally Super-Glued my eye shut.

Peter is 5'10", 165 lbs, and wears size medium.

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Photography and videography by Kyle McCarthy @thekylemccarthy
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Fletcher Hukari

Fletcher Hukari

Fletcher Hukari is a man of many interests, an orchardist, mountaineer, and aspiring filmmaker to name a few. He lives in Oregon's beautiful Hood River Valley where his family has been farming for four generations.

Photography and Videography by Hunter Thompson.
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