We are the merino wool experts,
it’s all we do.
Learn more →
New Arrivals
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100% Wool Crew Neck Tee
$90
Ocean Teal
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Interlock Jogger
$158
Olive
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Signature V-Neck Tee
$80
Natural White
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Signature Crew Neck Tee
$80
Ocean Teal
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Midweight Pique Button-Down Shirt
$188
Black
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Interlock Short
$118
Charcoal Heather
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Interlock Crew Neck Tee
$108
Charcoal Heather
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Signature Crew Neck Tee
$80
Forest Night
Own less, own better, and get back to the things you love doing.
About us →
Level up your layers
Our midweight Honeycomb Waffle Quarter-zip adds depth to any outfit with its unique, eye-catching texture.
“Used this sweater for real estate closings, to airport outfits, to just a warm layer! Love the color and the comfort of this quarter zip.” —Earl
Best Sellers
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Boxer Briefs
$48
Black & Gray End-On-End
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100% Wool Undershirt
$84
Natural White
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Signature Crew Neck Tee
$80
Gray Heather
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Ponte Travel Hoodie
$238
Black
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Denim Jean
$198
Indigo
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130 Button-Down Shirt
$158
Silver Jade & Ash Brown Plaid
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210 Button-Down Shirt
$168
Burgundy Oxford
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100% Wool Crew Neck Tee
$90
Washed Navy
We're the merino experts
Why a better shirt starts with merino wool.
Traceable supply chain
We've been working directly with our mill & factory partners since 2013.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince